Maze vs Optimal Workshop:Which is searched more?
In September 2026, Optimal Workshop had more branded searches than Maze among UX research tools worldwide. Optimal Workshop was estimated to have 3.6K branded searches compared to Maze’s 1.4K, and held a 25.3% Share of Search versus Maze’s 9.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maze or Optimal Workshop?
Compare the ux research tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Optimal Workshop, Maze. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyssna | Optimal Workshop | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 30.2% | 8.8% | 4.1% | 0.95% |
| Nov 2025 | 51.3% | 33.9% | 9.8% | 3.5% | 1.5% |
| Dec 2025 | 58.2% | 25.5% | 10.8% | 4% | 1.6% |
| Jan 2026 | 59.7% | 26% | 8.5% | 4.7% | 1.1% |
| Feb 2026 | 55.4% | 29.3% | 9.1% | 3.7% | 2.5% |
| Mar 2026 | 53.9% | 28.8% | 8.6% | 3.8% | 5% |
| Apr 2026 | 57.2% | 25% | 9.4% | 3.4% | 5.1% |
| May 2026 | 52.6% | 22.8% | 10.4% | 3.8% | 10.3% |
| Jun 2026 | 53.5% | 22.7% | 7.9% | 3.9% | 12% |
| Jul 2026 | 60.2% | 20.7% | 8.9% | 3.9% | 6.3% |
| Aug 2026 | 63.6% | 21.8% | 7.5% | 4.6% | 2.5% |
| Sep 2026 | 59.8% | 25.3% | 9.7% | 4.4% | 0.7% |
How has the Maze and Optimal Workshop comparison changed over the last 12 months?
3 findings
- Optimal Workshop was ahead of Maze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide moved from 8.8% to 9.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, Optimal Workshop’s estimated Share of Search among UX research tools worldwide moved from 30.2% to 25.3%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for UX research tools worldwide in September 2026?
2 changes
In September 2026, Optimal Workshop gained estimated Share of Search among UX research tools worldwide, from 21.8% to 25.3%.
In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.
Other head-to-heads among UX research tools
How each brand is measured
Brandwave collects information about searches that people make online using Maze’s and Optimal Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maze
3 branded search terms
- maze usability testing
- maze user research
- maze.co
Optimal Workshop
1 branded search term
- optimal workshop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.