Brandwave

Calvin Klein vs Intimissimi:Which is more popular?

In September 2026, Calvin Klein had more branded searches than Intimissimi among underwear brands worldwide. Calvin Klein had about 3.4 million branded searches, while Intimissimi had 2.7 million. Calvin Klein made up 16% of all underwear brand searches we track, and Intimissimi accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about underwear brands, Calvin Klein appeared in all five answers and Intimissimi in two. Calvin Klein was mentioned before Intimissimi in four out of five answers.

Among underwear brands worldwide in September 2026

Who do people search for more?

Calvin Klein, about 22% more searches than Intimissimi

Calvin Klein 3.4M searchesIntimissimi 2.7M searches

Who does AI mention more?

Calvin Klein, mentioned in every answer we collected

Calvin Klein in 5 of 5Intimissimi in 2 of 5

Who does AI recommend more?

Calvin Klein, named ahead of Intimissimi in 4 of 5 answers

Calvin Klein first in 4Intimissimi first in 1

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Top underwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calvin Klein appeared in all five answers. Intimissimi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Calvin Klein was listed before Intimissimi in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calvin Klein1st
  2. Uniqlo2nd
  3. SKIMS3rd
  4. MeUndies4th
  5. Tommy John5th
  6. Quince6th
  7. Hanes7th
  8. Intimissimi8th
  9. Mack Weldon9th
  10. Jockey–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Calvin Klein5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MeUndies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intimissimi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy John2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mack Weldon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about underwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Calvin Klein or Intimissimi more popular in search?

This chart shows how often people search Google for Calvin Klein and Intimissimi by name. Each line represents a brand's share of searches for all 12 underwear brands we track, month by month, from English-language searches worldwide.

Calvin Klein and Intimissimi among underwear brands worldwide, by month

Share of searches by month for Calvin Klein, Intimissimi. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinIntimissimiQuinceJockeyHanesMeUndiesStep OneTommy JohnSKIMSMack WeldonBonds
Oct 202568.2%13.8%13.8%1.1%0.83%0.55%0.55%0.36%0.37%0.3%0.17%0.09%
Nov 202566%16.2%13.2%1.1%0.65%0.53%0.65%0.62%0.53%0.24%0.24%0.07%
Dec 202561.4%15.1%18.5%1.5%0.74%0.61%0.74%0.4%0.41%0.22%0.22%0.08%
Jan 202666%13.3%16.3%1.3%0.8%0.54%0.8%0.33%0.24%0.24%0.16%0.07%
Feb 202658.9%21.7%14.5%1.4%0.88%0.58%0.72%0.44%0.32%0.32%0.18%0.08%
Mar 202660.7%22.3%12.2%1.4%0.9%0.6%0.6%0.4%0.27%0.27%0.15%0.07%
Apr 202667.2%16.5%11.1%1.6%0.99%0.67%0.67%0.44%0.37%0.3%0.16%0.07%
May 202662.9%18.9%12.7%1.8%1.1%0.62%0.62%0.41%0.42%0.34%0.15%0.07%
Jun 202660.7%18.3%15%1.7%1.3%0.74%0.74%0.49%0.33%0.4%0.18%0.08%
Jul 202660.6%18.3%15%1.7%1.3%0.74%0.74%0.48%0.4%0.49%0.15%0.08%
Aug 202663.2%15.6%12.7%1.8%1.1%0.63%0.63%0.5%3.1%0.42%0.15%0.08%
Sep 202665.1%16%13.1%1.9%1.2%0.65%0.65%0.44%0.35%0.29%0.16%0.09%

How has the Calvin Klein and Intimissimi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Intimissimi took it in December 2025, Calvin Klein took it in February 2026.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands worldwide moved from 13.8% to 16%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, Intimissimi’s share of searches among underwear brands worldwide moved from 13.8% to 13.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

How did search popularity change for underwear brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Intimissimi worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Calvin Klein’s and Intimissimi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calvin Klein

1 branded search term

  • calvin klein

Intimissimi

1 branded search term

  • intimissimi

How the Brand Demand Index is measured

Other head-to-heads among underwear brands

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