Philips vs TCL:Which is searched more?
In September 2026, TCL had more branded searches than Philips among TV brands worldwide. TCL was estimated to have 1.2M branded searches compared to Philips’ 970K, and held a 14.2% Share of Search versus Philips’ 11.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or TCL?
Compare the TV brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TCL, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Panasonic | Philips | Hisense | LG | Samsung |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 14.5% | 13.2% | 12.3% | 9.8% | 6.2% | 5.4% |
| Nov 2025 | 43.5% | 12.8% | 11.3% | 12.7% | 10.5% | 4.7% | 4.5% |
| Dec 2025 | 45.7% | 10.8% | 11.3% | 14.2% | 8.9% | 4.8% | 4.3% |
| Jan 2026 | 43.7% | 13.6% | 11.8% | 11.5% | 9.2% | 5.8% | 4.4% |
| Feb 2026 | 40.6% | 12.7% | 15.2% | 11.8% | 8.5% | 6.5% | 4.8% |
| Mar 2026 | 40.7% | 14.8% | 13.6% | 10.8% | 8.1% | 7.4% | 4.6% |
| Apr 2026 | 41.2% | 12.6% | 16.8% | 11.2% | 8.5% | 5.4% | 4.4% |
| May 2026 | 41.3% | 12.3% | 16% | 10.6% | 10.1% | 5.3% | 4.3% |
| Jun 2026 | 39.9% | 14.8% | 13.2% | 10.5% | 12.1% | 5.2% | 4.3% |
| Jul 2026 | 44.8% | 11.8% | 12.4% | 11.8% | 9.7% | 5.1% | 4.4% |
| Aug 2026 | 46.1% | 11.5% | 12% | 12% | 7.7% | 5.9% | 4.8% |
| Sep 2026 | 45.9% | 14.2% | 11.8% | 11.3% | 7.8% | 4.9% | 4.1% |
How has the Philips and TCL comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Philips took it in December 2025, TCL took it in January 2026, Philips took it in July 2026, TCL took it in September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide moved from 12.3% to 11.3%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide moved from 14.5% to 14.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for TV brands worldwide in September 2026?
2 changes
Other head-to-heads among TV brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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