Brandwave

Panasonic vs TCL:Which is searched more?

In September 2026, TCL had more branded searches than Panasonic among TV brands worldwide. TCL was estimated to have 1.2M branded searches compared to Panasonic’s 1M, and held a 14.2% Share of Search versus Panasonic’s 11.8%. These are worldwide searches for English-language branded terms.

Share of Search among TV brands worldwide in September 2026Which is more popular in search, Panasonic or TCL?
Panasonic11.8%1M searches
vs
TCL14.2%1.2M searches

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Which is more popular in search, Panasonic or TCL?

Compare the TV brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Panasonic and TCL among TV brands worldwide, by month

Share of Search by month for TCL, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthSonyTCLPanasonicPhilipsHisenseLGSamsung
Oct 202538.5%14.5%13.2%12.3%9.8%6.2%5.4%
Nov 202543.5%12.8%11.3%12.7%10.5%4.7%4.5%
Dec 202545.7%10.8%11.3%14.2%8.9%4.8%4.3%
Jan 202643.7%13.6%11.8%11.5%9.2%5.8%4.4%
Feb 202640.6%12.7%15.2%11.8%8.5%6.5%4.8%
Mar 202640.7%14.8%13.6%10.8%8.1%7.4%4.6%
Apr 202641.2%12.6%16.8%11.2%8.5%5.4%4.4%
May 202641.3%12.3%16%10.6%10.1%5.3%4.3%
Jun 202639.9%14.8%13.2%10.5%12.1%5.2%4.3%
Jul 202644.8%11.8%12.4%11.8%9.7%5.1%4.4%
Aug 202646.1%11.5%12%12%7.7%5.9%4.8%
Sep 202645.9%14.2%11.8%11.3%7.8%4.9%4.1%

How has the Panasonic and TCL comparison changed over the last 12 months?

  • The lead changed hands 8 times in the 12 months ending September 2026: Panasonic took it in December 2025, TCL took it in January 2026, Panasonic took it in February 2026, TCL took it in March 2026, Panasonic took it in April 2026, TCL took it in June 2026, Panasonic took it in July 2026, TCL took it in September 2026.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide moved from 13.2% to 11.8%, and its estimated monthly branded searches moved from 1.1M to 1M.
  • Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide moved from 14.5% to 14.2%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for TV brands worldwide in September 2026?

  1. In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.

  2. Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.

Other head-to-heads among TV brands

How each brand is measured

Brandwave collects information about searches that people make online using Panasonic’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

4 branded search terms

  • panasonic
  • panasonic air conditioner
  • panasonic microwave
  • panasonic tv

TCL

1 branded search term

  • tcl

How the Brand Demand Index is measured

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