Brandwave

Truck brands:Which brands are most popular in search?

In August 2026, Scania was the most searched among truck brands worldwide, with an estimated 368K branded searches and 33.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scania33.3%
  2. Iveco27.2%
  3. Hino14.9%
  4. MAN Truck and Bus10.9%
  5. Volvo Trucks10%
  6. DAF3.7%

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Share of SearchLeaderboard

Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among truck brands worldwide, by month

Share of Search by month for Scania, Iveco, Hino, MAN Truck and Bus, Volvo Trucks, DAF. The figures are in the table below the chart.

View monthly share of search table
MonthScaniaIvecoHinoMAN Truck and BusVolvo TrucksDAF
Oct 202534.4%28.2%12.6%11.3%10.3%3.1%
Nov 202532.8%26.8%12%16%9.8%2.4%
Dec 202537.3%24.9%13.7%12.3%9.1%2.7%
Jan 202636.3%24.3%13.3%11.9%10.9%3.3%
Feb 202636.5%24.4%13.4%12%11%2.7%
Mar 202636.3%24.3%13.3%11.9%10.9%3.3%
Apr 202631.8%26%14.3%12.8%11.7%3.5%
May 202638.1%25.5%14%10.3%9.3%2.8%
Jun 202632.6%26.6%14.6%10.7%11.9%3.6%
Jul 202632.5%26.6%14.6%13.1%9.7%3.6%
Aug 202633.3%27.2%14.9%10.9%10%3.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Scania

    33.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Iveco

    27.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Hino

    14.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.MAN Truck and Bus

    10.9%

    Held 4th. 121K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Volvo Trucks

    10%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.DAF

    3.7%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among truck brands worldwide?

In August 2026, Scania was the most searched among truck brands worldwide, with an estimated 368K branded searches and 33.3% estimated Share of Search within this set. Iveco is in 2nd place, 6.1 percentage points behind at 27.2% Share of Search.

Global truck brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Scania34.4% → 33.3%38.1%May 202631.8%Apr 20261st
Iveco28.2% → 27.2%28.2%Oct 202524.3%Jan 20262nd
Hino12.6% → 14.9%14.9%Aug 202612%Nov 20253rd
MAN Truck and Bus11.3% → 10.9%16%Nov 202510.3%May 20264th
Volvo Trucks10.3% → 10%11.9%Jun 20269.1%Dec 20255th
DAF3.1% → 3.7%3.7%Aug 20262.4%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide decreased from 34.4% to 33.3%.
  • Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide decreased from 28.2% to 27.2%.
  • Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide increased from 12.6% to 14.9%.
  • Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide peaked at 38.1% in May 2026 and was lowest at 31.8% in April 2026.
  • Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide peaked at 28.2% in October 2025 and was lowest at 24.3% in January 2026.
  • Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide peaked at 14.9% in August 2026 and was lowest at 12% in November 2025.
  • Across the 11 months ending August 2026, MAN Truck and Bus’ estimated Share of Search among truck brands worldwide peaked at 16% in November 2025 and was lowest at 10.3% in May 2026.
  • Across the 11 months ending August 2026, Volvo Trucks’ estimated Share of Search among truck brands worldwide peaked at 11.9% in June 2026 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide peaked at 3.7% in August 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, MAN Truck and Bus and Volvo Trucks held steady: their estimated Share of Search among truck brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for truck brands worldwide in August 2026?

  1. In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.5% to 33.3%.

  2. In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.6% to 27.2%.

  3. In August 2026, MAN Truck and Bus lost estimated Share of Search among truck brands worldwide, from 13.1% to 10.9%.

  4. Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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