Iveco vs Volvo Trucks:Which is more popular by branded search?
In August 2026, Iveco had more branded searches than Volvo Trucks among truck brands worldwide. Iveco was estimated to have 301K branded searches compared to Volvo Trucks’ 110K, and held a 27.2% Share of Search versus Volvo Trucks’ 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iveco or Volvo Trucks?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iveco, Volvo Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Iveco and Volvo Trucks comparison changed over the last 12 months?
3 findings
- Iveco was ahead of Volvo Trucks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide moved from 28.2% to 27.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Volvo Trucks’ estimated Share of Search among truck brands worldwide moved from 10.3% to 10%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for truck brands worldwide in August 2026?
2 changes
In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.6% to 27.2%.
Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Iveco’s and Volvo Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Iveco
1 branded search term
- iveco
Volvo Trucks
1 branded search term
- volvo trucks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.