Brandwave

How popular isDAF in search?

In August 2026, there were an estimated 40.5K branded searches for DAF worldwide which held steady over the last 11 months. DAF holds 3.7% estimated Share of Search among truck brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Scania33.3%
  2. Iveco27.2%
  3. Hino14.9%
  4. MAN Truck and Bus10.9%
  5. Volvo Trucks10%
  6. DAF3.7%
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Which truck brands compete with DAF?

DAF against truck brands worldwide, by month

Share of Search by month for Scania, Iveco, Hino, MAN Truck and Bus, Volvo Trucks, DAF. The figures are in the table below the chart.

View monthly share of search table
MonthScaniaIvecoHinoMAN Truck and BusVolvo TrucksDAF
Oct 202534.4%28.2%12.6%11.3%10.3%3.1%
Nov 202532.8%26.8%12%16%9.8%2.4%
Dec 202537.3%24.9%13.7%12.3%9.1%2.7%
Jan 202636.3%24.3%13.3%11.9%10.9%3.3%
Feb 202636.5%24.4%13.4%12%11%2.7%
Mar 202636.3%24.3%13.3%11.9%10.9%3.3%
Apr 202631.8%26%14.3%12.8%11.7%3.5%
May 202638.1%25.5%14%10.3%9.3%2.8%
Jun 202632.6%26.6%14.6%10.7%11.9%3.6%
Jul 202632.5%26.6%14.6%13.1%9.7%3.6%
Aug 202633.3%27.2%14.9%10.9%10%3.7%
Sep 2026——————

  1. 1.Scania

    33.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Iveco

    27.2%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Hino

    14.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.MAN Truck and Bus

    10.9%

    Held 4th. 121K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Volvo Trucks

    10%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.DAF

    3.7%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between DAF and its closest rivals

How has branded search demand for DAF changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DAF worldwide held steady at 40.5K.
  • Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide peaked at 3.7% in August 2026 and was lowest at 2.4% in November 2025.

How did search popularity change for truck brands worldwide in August 2026?

  1. In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.5% to 33.3%.

  2. In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.6% to 27.2%.

  3. In August 2026, MAN Truck and Bus lost estimated Share of Search among truck brands worldwide, from 13.1% to 10.9%.

  4. Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How is DAF measured?

Brandwave collects information about searches that people make online using DAF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • daf truck

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How the Brand Demand Index is measured

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