DAF vs MAN Truck and Bus:Which is more popular by branded search?
In August 2026, MAN Truck and Bus had more branded searches than DAF among truck brands worldwide. MAN Truck and Bus was estimated to have 121K branded searches compared to DAF’s 40.5K, and held a 10.9% Share of Search versus DAF’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DAF or MAN Truck and Bus?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAN Truck and Bus, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the DAF and MAN Truck and Bus comparison changed over the last 12 months?
3 findings
- MAN Truck and Bus was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, MAN Truck and Bus’ estimated Share of Search among truck brands worldwide moved from 11.3% to 10.9%, and its estimated monthly branded searches moved from 148K to 121K.
How did search popularity change for truck brands worldwide in August 2026?
1 change
In August 2026, MAN Truck and Bus lost estimated Share of Search among truck brands worldwide, from 13.1% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using DAF’s and MAN Truck and Bus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAF
1 branded search term
- daf truck
MAN Truck and Bus
2 branded search terms
- man truck
- man trucks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.