DAF vs Volvo Trucks:Which is more popular by branded search?

Name: DAF vs Volvo Trucks: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Volvo Trucks had more branded searches than DAF among truck brands worldwide. Volvo Trucks was estimated to have 110K branded searches compared to DAF’s 40.5K, and held a 10% Share of Search versus DAF’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among truck brands worldwide in August 2026Which is more popular in search, DAF or Volvo Trucks?

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Which is more popular in search, DAF or Volvo Trucks?

Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DAF and Volvo Trucks among truck brands worldwide, by month

Month	Scania	Iveco	Hino	MAN Truck and Bus	Volvo Trucks	DAF
Oct 2025	34.4%	28.2%	12.6%	11.3%	10.3%	3.1%
Nov 2025	32.8%	26.8%	12%	16%	9.8%	2.4%
Dec 2025	37.3%	24.9%	13.7%	12.3%	9.1%	2.7%
Jan 2026	36.3%	24.3%	13.3%	11.9%	10.9%	3.3%
Feb 2026	36.5%	24.4%	13.4%	12%	11%	2.7%
Mar 2026	36.3%	24.3%	13.3%	11.9%	10.9%	3.3%
Apr 2026	31.8%	26%	14.3%	12.8%	11.7%	3.5%
May 2026	38.1%	25.5%	14%	10.3%	9.3%	2.8%
Jun 2026	32.6%	26.6%	14.6%	10.7%	11.9%	3.6%
Jul 2026	32.5%	26.6%	14.6%	13.1%	9.7%	3.6%
Aug 2026	33.3%	27.2%	14.9%	10.9%	10%	3.7%
Sep 2026	—	—	—	—	—	—

How has the DAF and Volvo Trucks comparison changed over the last 12 months?

3 findings

Volvo Trucks was ahead of DAF in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 40.5K.
Across the 11 months ending August 2026, Volvo Trucks’ estimated Share of Search among truck brands worldwide moved from 10.3% to 10%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for truck brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DAF’s and Volvo Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.