DAF vs Iveco:Which is more popular by branded search?
In August 2026, Iveco had more branded searches than DAF among truck brands worldwide. Iveco was estimated to have 301K branded searches compared to DAF’s 40.5K, and held a 27.2% Share of Search versus DAF’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DAF or Iveco?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iveco, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the DAF and Iveco comparison changed over the last 12 months?
3 findings
- Iveco was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide moved from 28.2% to 27.2%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for truck brands worldwide in August 2026?
1 change
In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.6% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using DAF’s and Iveco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.