DAF vs Hino:Which is more popular by branded search?
In August 2026, Hino had more branded searches than DAF among truck brands worldwide. Hino was estimated to have 165K branded searches compared to DAF’s 40.5K, and held a 14.9% Share of Search versus DAF’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DAF or Hino?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hino, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the DAF and Hino comparison changed over the last 12 months?
3 findings
- Hino was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide moved from 3.1% to 3.7%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide moved from 12.6% to 14.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for truck brands worldwide in August 2026?
0 changes
Neither DAF nor Hino moved beyond provider rounding among truck brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DAF’s and Hino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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