Hino vs Scania:Which is more popular by branded search?
In August 2026, Scania had more branded searches than Hino among truck brands worldwide. Scania was estimated to have 368K branded searches compared to Hino’s 165K, and held a 33.3% Share of Search versus Hino’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hino or Scania?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scania, Hino. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hino and Scania comparison changed over the last 12 months?
3 findings
- Scania was ahead of Hino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide moved from 12.6% to 14.9%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide moved from 34.4% to 33.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for truck brands worldwide in August 2026?
1 change
In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.5% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Hino’s and Scania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.