Iveco vs Scania:Which is more popular by branded search?
In August 2026, Scania had more branded searches than Iveco among truck brands worldwide. Scania was estimated to have 368K branded searches compared to Iveco’s 301K, and held a 33.3% Share of Search versus Iveco’s 27.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Iveco or Scania?
Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scania, Iveco. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | MAN Truck and Bus | Volvo Trucks | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.2% | 12.6% | 11.3% | 10.3% | 3.1% |
| Nov 2025 | 32.8% | 26.8% | 12% | 16% | 9.8% | 2.4% |
| Dec 2025 | 37.3% | 24.9% | 13.7% | 12.3% | 9.1% | 2.7% |
| Jan 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Feb 2026 | 36.5% | 24.4% | 13.4% | 12% | 11% | 2.7% |
| Mar 2026 | 36.3% | 24.3% | 13.3% | 11.9% | 10.9% | 3.3% |
| Apr 2026 | 31.8% | 26% | 14.3% | 12.8% | 11.7% | 3.5% |
| May 2026 | 38.1% | 25.5% | 14% | 10.3% | 9.3% | 2.8% |
| Jun 2026 | 32.6% | 26.6% | 14.6% | 10.7% | 11.9% | 3.6% |
| Jul 2026 | 32.5% | 26.6% | 14.6% | 13.1% | 9.7% | 3.6% |
| Aug 2026 | 33.3% | 27.2% | 14.9% | 10.9% | 10% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Iveco and Scania comparison changed over the last 12 months?
3 findings
- Scania was ahead of Iveco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide moved from 28.2% to 27.2%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide moved from 34.4% to 33.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for truck brands worldwide in August 2026?
2 changes
In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.5% to 33.3%.
In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.6% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Iveco’s and Scania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.