Scania vs Volvo Trucks:Which is more popular by branded search?

Name: Scania vs Volvo Trucks: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Scania had more branded searches than Volvo Trucks among truck brands worldwide. Scania was estimated to have 368K branded searches compared to Volvo Trucks’ 110K, and held a 33.3% Share of Search versus Volvo Trucks’ 10%. These are worldwide searches for English-language branded terms.

Share of Search among truck brands worldwide in August 2026Which is more popular in search, Scania or Volvo Trucks?

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Which is more popular in search, Scania or Volvo Trucks?

Compare the truck brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Scania and Volvo Trucks among truck brands worldwide, by month

Month	Scania	Iveco	Hino	MAN Truck and Bus	Volvo Trucks	DAF
Oct 2025	34.4%	28.2%	12.6%	11.3%	10.3%	3.1%
Nov 2025	32.8%	26.8%	12%	16%	9.8%	2.4%
Dec 2025	37.3%	24.9%	13.7%	12.3%	9.1%	2.7%
Jan 2026	36.3%	24.3%	13.3%	11.9%	10.9%	3.3%
Feb 2026	36.5%	24.4%	13.4%	12%	11%	2.7%
Mar 2026	36.3%	24.3%	13.3%	11.9%	10.9%	3.3%
Apr 2026	31.8%	26%	14.3%	12.8%	11.7%	3.5%
May 2026	38.1%	25.5%	14%	10.3%	9.3%	2.8%
Jun 2026	32.6%	26.6%	14.6%	10.7%	11.9%	3.6%
Jul 2026	32.5%	26.6%	14.6%	13.1%	9.7%	3.6%
Aug 2026	33.3%	27.2%	14.9%	10.9%	10%	3.7%
Sep 2026	—	—	—	—	—	—

How has the Scania and Volvo Trucks comparison changed over the last 12 months?

3 findings

Scania was ahead of Volvo Trucks in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide moved from 34.4% to 33.3%, and its estimated monthly branded searches moved from 450K to 368K.
Across the 11 months ending August 2026, Volvo Trucks’ estimated Share of Search among truck brands worldwide moved from 10.3% to 10%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for truck brands worldwide in August 2026?

2 changes

In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.5% to 33.3%.
Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Scania’s and Volvo Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.