Festool vs Kreg:Which is more popular?
In September 2026, Festool had more branded searches than Kreg among track saw brands worldwide. Festool had about 22,200 branded searches, while Kreg had 6,600. Festool made up 22.6% of all track saw brand searches we track, and Kreg accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about track saw brands, Festool appeared in all five answers and Kreg in two. Festool was mentioned before Kreg in four out of five answers.
Who do people search for more?
Festool, about 3 searches for every 1 for Kreg
Who does AI mention more?
Festool, mentioned in every answer we collected
Who does AI recommend more?
Festool, named ahead of Kreg in 4 of 5 answers
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Top track saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Festool appeared in all five answers. Kreg was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Festool was listed before Kreg in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kreg2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch Professional0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about track saw brands
5 answers
Asked ChatGPT
“What's the best track saw?”
Asked ChatGPT
“Which track saw should I buy for woodworking?”
Asked ChatGPT
“What's the best cordless track saw?”
Searched Google, AI Overview
“track saw”
Searched Google, AI Overview
“best track saw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Festool or Kreg more popular in search?
This chart shows how often people search Google for Festool and Kreg by name. Each line represents a brand's share of searches for all eight track saw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Festool, Kreg. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Makita | Milwaukee | Kreg | WEN | Bosch Professional | Triton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 28.2% | 23.1% | 18.8% | 6.9% | 3.7% | 3% | 0.91% |
| Nov 2025 | 17.7% | 26.5% | 21.7% | 21.7% | 5.3% | 3.5% | 2.9% | 0.8% |
| Dec 2025 | 16.4% | 30% | 20.1% | 20.1% | 6% | 4% | 2.6% | 0.9% |
| Jan 2026 | 14.2% | 31.7% | 21.3% | 17.3% | 6.3% | 5.2% | 2.8% | 1.2% |
| Feb 2026 | 16% | 29.3% | 19.5% | 19.5% | 5.8% | 5.8% | 2.6% | 1.4% |
| Mar 2026 | 16.1% | 36% | 19.8% | 16.1% | 5.9% | 3.2% | 2.1% | 0.78% |
| Apr 2026 | 20.4% | 25.1% | 20.4% | 20.4% | 6.1% | 4.1% | 2.7% | 0.81% |
| May 2026 | 19.4% | 29% | 19.4% | 19.4% | 5.8% | 3.9% | 2.6% | 0.63% |
| Jun 2026 | 15.4% | 34.4% | 18.8% | 15.4% | 4.6% | 8.4% | 2.5% | 0.5% |
| Jul 2026 | 19.7% | 29.5% | 19.7% | 16.1% | 5.9% | 5.9% | 2.6% | 0.52% |
| Aug 2026 | 22.4% | 22.4% | 22.4% | 18.3% | 5.5% | 5.5% | 2.9% | 0.6% |
| Sep 2026 | 22.6% | 22.6% | 22.6% | 18.4% | 6.7% | 3.7% | 2.9% | 0.6% |
Festool and Kreg sell other things too, so only their searches that name this product count here, like “festool track saw”.
How has the Festool and Kreg comparison changed over the last 12 months?
3 findings
- Festool was ahead of Kreg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among track saw brands worldwide moved from 28.2% to 22.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Kreg’s share of searches among track saw brands worldwide moved from 6.9% to 6.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for track saw brands worldwide in September 2026?
2 changes
In September 2026, Kreg gained share of searches among track saw brands worldwide, from 5.5% to 6.7%.
Estimated monthly branded searches for Festool worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Festool’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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