Brandwave

DeWalt vs Kreg:Which is more popular?

In September 2026, DeWalt had more branded searches than Kreg among track saw brands worldwide. DeWalt had about 22,200 branded searches, while Kreg had 6,600. DeWalt made up 22.6% of all track saw brand searches we track, and Kreg accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about track saw brands, DeWalt appeared in three of the five answers and Kreg in two. DeWalt was mentioned before Kreg in three out of four answers that named either.

Among track saw brands worldwide in September 2026

Who do people search for more?

DeWalt, about 3 searches for every 1 for Kreg

DeWalt 22.2K searchesKreg 6.6K searches

Who does AI mention more?

DeWalt, mentioned in 3 of 5 answers, Kreg in 2

DeWalt in 3 of 5Kreg in 2 of 5

Who does AI recommend more?

DeWalt, named ahead of Kreg in 3 of 4 answers

DeWalt first in 3Kreg first in 1

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Top track saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kreg was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. DeWalt was listed before Kreg in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Festool2nd
  3. Milwaukee3rd
  4. WEN4th
  5. DeWalt5th
  6. Kreg6th
  7. Bosch Professional–
  8. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WEN3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kreg2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch Professional0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about track saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is DeWalt or Kreg more popular in search?

This chart shows how often people search Google for DeWalt and Kreg by name. Each line represents a brand's share of searches for all eight track saw brands we track, month by month, from English-language searches worldwide.

DeWalt and Kreg among track saw brands worldwide, by month

Share of searches by month for DeWalt, Kreg. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFestoolMakitaMilwaukeeKregWENBosch ProfessionalTriton
Oct 202515.4%28.2%23.1%18.8%6.9%3.7%3%0.91%
Nov 202517.7%26.5%21.7%21.7%5.3%3.5%2.9%0.8%
Dec 202516.4%30%20.1%20.1%6%4%2.6%0.9%
Jan 202614.2%31.7%21.3%17.3%6.3%5.2%2.8%1.2%
Feb 202616%29.3%19.5%19.5%5.8%5.8%2.6%1.4%
Mar 202616.1%36%19.8%16.1%5.9%3.2%2.1%0.78%
Apr 202620.4%25.1%20.4%20.4%6.1%4.1%2.7%0.81%
May 202619.4%29%19.4%19.4%5.8%3.9%2.6%0.63%
Jun 202615.4%34.4%18.8%15.4%4.6%8.4%2.5%0.5%
Jul 202619.7%29.5%19.7%16.1%5.9%5.9%2.6%0.52%
Aug 202622.4%22.4%22.4%18.3%5.5%5.5%2.9%0.6%
Sep 202622.6%22.6%22.6%18.4%6.7%3.7%2.9%0.6%

DeWalt and Kreg sell other things too, so only their searches that name this product count here, like “dewalt track saw”.

How has the DeWalt and Kreg comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Kreg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among track saw brands worldwide moved from 15.4% to 22.6%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
  • Across the 12 months ending September 2026, Kreg’s share of searches among track saw brands worldwide moved from 6.9% to 6.7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for track saw brands worldwide in September 2026?

2 changes
  1. In September 2026, Kreg gained share of searches among track saw brands worldwide, from 5.5% to 6.7%.

  2. DeWalt’s share of searches among track saw brands worldwide has gained ground for 3 months in a row, from 15.4% to 22.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt track saw

Kreg

1 branded search term

  • kreg track saw

How the Brand Demand Index is measured

Other head-to-heads among track saw brands

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