Brandwave

Blue Lizard vs Eucerin:Which is more popular?

In September 2026, Eucerin had more branded searches than Blue Lizard among sun cream brands worldwide. Eucerin had about 673,000 branded searches, while Blue Lizard had 27,100. Eucerin made up 17% of all sun cream brand searches we track, and Blue Lizard accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Blue Lizard and Eucerin each appeared in three of the five answers. Eucerin was mentioned before Blue Lizard in two out of three answers that named either.

Among sun cream brands worldwide in September 2026

Who do people search for more?

Eucerin, about 25 searches for every 1 for Blue Lizard

Eucerin 673K searchesBlue Lizard 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Blue Lizard in 3 of 5Eucerin in 3 of 5

Who does AI recommend more?

Eucerin, named ahead of Blue Lizard in 2 of 3 answers

Eucerin first in 2Blue Lizard first in 1

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Lizard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Eucerin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eucerin was listed before Blue Lizard in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Eucerin more popular in search?

This chart shows how often people search Google for Blue Lizard and Eucerin by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Eucerin among sun cream brands worldwide, by month

Share of searches by month for Eucerin, Blue Lizard. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

How has the Blue Lizard and Eucerin comparison changed over the last 12 months?

3 findings
  • Eucerin was ahead of Blue Lizard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sun cream brands worldwide moved from 0.26% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Eucerin’s share of searches among sun cream brands worldwide moved from 17.7% to 17%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for sun cream brands worldwide in September 2026?

2 changes
  1. In September 2026, Eucerin gained share of searches among sun cream brands worldwide, from 15.2% to 17%.

  2. Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Eucerin

1 branded search term

  • eucerin

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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