Brandwave

Graco vs Wagner:Which is more popular?

In September 2026, Wagner had more branded searches than Graco among spray gun brands worldwide. Wagner had about 246,000 branded searches, while Graco had 37,000. Wagner made up 72.8% of all spray gun brand searches we track, and Graco accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about spray gun brands, Graco appeared in all five answers and Wagner in three. Graco was mentioned before Wagner in every answer.

Among spray gun brands worldwide in September 2026

Who do people search for more?

Wagner, about 7 searches for every 1 for Graco

Wagner 246K searchesGraco 37K searches

Who does AI mention more?

Graco, mentioned in every answer we collected

Graco in 5 of 5Wagner in 3 of 5

Who does AI recommend more?

Graco, named ahead of Wagner in every answer

Graco first in 4Wagner never first

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Top spray gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Graco appeared in all five answers. Wagner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Graco was listed before Wagner in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. DeVilbiss2nd
  3. Fuji Spray3rd
  4. Iwata4th
  5. SATA5th
  6. Wagner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeVilbiss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Spray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iwata2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SATA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spray gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Graco or Wagner more popular in search?

This chart shows how often people search Google for Graco and Wagner by name. Each line represents a brand's share of searches for all six spray gun brands we track, month by month, from English-language searches worldwide.

Graco and Wagner among spray gun brands worldwide, by month

Share of searches by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoIwataDeVilbissSATAFuji Spray
Oct 202573.5%11.7%8.1%4.4%1.9%0.39%
Nov 202575.3%9.8%8.3%4.5%1.7%0.4%
Dec 202576.4%9.4%8.4%3.8%1.6%0.41%
Jan 202674.2%9.1%10%4.5%1.8%0.39%
Feb 202672.9%9.5%9.8%5.4%2%0.39%
Mar 202674.2%11.1%8.2%4.5%1.7%0.39%
Apr 202670.5%10.6%11.6%5.2%1.6%0.46%
May 202674.6%9.2%10%4.5%1.4%0.4%
Jun 202672.9%11%9.8%4.4%1.5%0.39%
Jul 202674%9.7%10%4.5%1.6%0.39%
Aug 202672.8%11%9.8%4.4%1.5%0.47%
Sep 202672.8%10.9%9.8%4.4%1.6%0.47%

How has the Graco and Wagner comparison changed over the last 12 months?

3 findings
  • Wagner was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s share of searches among spray gun brands worldwide moved from 11.7% to 10.9%, and its estimated monthly branded searches moved from 47.9K to 37K.
  • Across the 12 months ending September 2026, Wagner’s share of searches among spray gun brands worldwide moved from 73.5% to 72.8%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for spray gun brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  2. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Graco’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

2 branded search terms

  • graco paint sprayer
  • graco sprayer

Wagner

1 branded search term

  • wagner

How the Brand Demand Index is measured

Other head-to-heads among spray gun brands

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