DeVilbiss vs Wagner:Which is more popular?
In September 2026, Wagner had more branded searches than DeVilbiss among spray gun brands worldwide. Wagner had about 246,000 branded searches, while DeVilbiss had 14,800. Wagner made up 72.8% of all spray gun brand searches we track, and DeVilbiss accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about spray gun brands, DeVilbiss and Wagner each appeared in three of the five answers. DeVilbiss was mentioned before Wagner in two out of three answers that named either.
Who do people search for more?
Wagner, about 17 searches for every 1 for DeVilbiss
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
DeVilbiss, named ahead of Wagner in 2 of 3 answers
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Top spray gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeVilbiss and Wagner were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeVilbiss was listed before Wagner in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wagner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeVilbiss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fuji Spray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Iwata2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SATA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spray gun brands
5 answers
Asked ChatGPT
“Which spray gun brand should I buy?”
Asked ChatGPT
“What are the best spray gun brands?”
Asked ChatGPT
“What's the best spray gun brand for painting projects?”
Searched Google, AI Overview
“best spray gun”
Searched Google, AI Overview
“spray paint gun”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DeVilbiss or Wagner more popular in search?
This chart shows how often people search Google for DeVilbiss and Wagner by name. Each line represents a brand's share of searches for all six spray gun brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wagner, DeVilbiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wagner | Graco | Iwata | DeVilbiss | SATA | Fuji Spray |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 11.7% | 8.1% | 4.4% | 1.9% | 0.39% |
| Nov 2025 | 75.3% | 9.8% | 8.3% | 4.5% | 1.7% | 0.4% |
| Dec 2025 | 76.4% | 9.4% | 8.4% | 3.8% | 1.6% | 0.41% |
| Jan 2026 | 74.2% | 9.1% | 10% | 4.5% | 1.8% | 0.39% |
| Feb 2026 | 72.9% | 9.5% | 9.8% | 5.4% | 2% | 0.39% |
| Mar 2026 | 74.2% | 11.1% | 8.2% | 4.5% | 1.7% | 0.39% |
| Apr 2026 | 70.5% | 10.6% | 11.6% | 5.2% | 1.6% | 0.46% |
| May 2026 | 74.6% | 9.2% | 10% | 4.5% | 1.4% | 0.4% |
| Jun 2026 | 72.9% | 11% | 9.8% | 4.4% | 1.5% | 0.39% |
| Jul 2026 | 74% | 9.7% | 10% | 4.5% | 1.6% | 0.39% |
| Aug 2026 | 72.8% | 11% | 9.8% | 4.4% | 1.5% | 0.47% |
| Sep 2026 | 72.8% | 10.9% | 9.8% | 4.4% | 1.6% | 0.47% |
How has the DeVilbiss and Wagner comparison changed over the last 12 months?
3 findings
- Wagner was ahead of DeVilbiss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeVilbiss’ share of searches among spray gun brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Wagner’s share of searches among spray gun brands worldwide moved from 73.5% to 72.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for spray gun brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeVilbiss’ and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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