Brandwave

How popular isDeVilbiss?

In September 2026, people searched for DeVilbiss by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.4% of all global spray gun brand searches, placing DeVilbiss fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about spray gun brands, DeVilbiss appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

DeVilbiss is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. WagnerShare of searches 72.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. GracoShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. IwataShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. DeVilbissShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SATAShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top spray gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeVilbiss was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeVilbiss is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. DeVilbiss2nd
  3. Fuji Spray3rd
  4. Iwata4th
  5. SATA5th
  6. Wagner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeVilbiss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Spray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iwata2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SATA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spray gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spray gun brands compete with DeVilbiss?

DeVilbiss against spray gun brands worldwide, by month

Share of searches by month for Wagner, Graco, Iwata, DeVilbiss. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoIwataDeVilbissSATAFuji Spray
Oct 202573.5%11.7%8.1%4.4%1.9%0.39%
Nov 202575.3%9.8%8.3%4.5%1.7%0.4%
Dec 202576.4%9.4%8.4%3.8%1.6%0.41%
Jan 202674.2%9.1%10%4.5%1.8%0.39%
Feb 202672.9%9.5%9.8%5.4%2%0.39%
Mar 202674.2%11.1%8.2%4.5%1.7%0.39%
Apr 202670.5%10.6%11.6%5.2%1.6%0.46%
May 202674.6%9.2%10%4.5%1.4%0.4%
Jun 202672.9%11%9.8%4.4%1.5%0.39%
Jul 202674%9.7%10%4.5%1.6%0.39%
Aug 202672.8%11%9.8%4.4%1.5%0.47%
Sep 202672.8%10.9%9.8%4.4%1.6%0.47%

  1. 1.Wagner

    72.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Graco

    10.9%

    Held 2nd. 37K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Iwata

    9.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DeVilbiss

    4.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SATA

    1.6%

    Held 5th. 5.5K estimated branded searches, +5.8% vs prior month. Share +0.1 points.

  6. 6.Fuji Spray

    0.47%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DeVilbiss and its closest rivals

Every comparison with DeVilbiss

5 comparisons

How has branded search demand for DeVilbiss changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeVilbiss worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, DeVilbiss’ share of searches among spray gun brands worldwide peaked at 5.4% in February 2026 and was lowest at 3.8% in December 2025.

How did search popularity change for spray gun brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for SATA worldwide fell 29.5% over 12 measured months, from 7.8K to 5.5K in September 2026.

  2. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  3. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for DeVilbiss worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are DeVilbiss’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DeVilbiss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • devilbiss

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How the Brand Demand Index is measured

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