Brandwave

How popular isGraco?

In September 2026, people searched for Graco by name about 37,000 times worldwide, a 22.8% decrease from the previous year. These searches made up 10.9% of all global spray gun brand searches, placing Graco second out of six brands. When we asked both ChatGPT and Google AI Overviews about spray gun brands, Graco appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Graco is the second most searched of 6 competitors and the most recommended in AI answers.

  1. WagnerShare of searches 72.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. GracoShare of searches 10.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. IwataShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. DeVilbissShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SATAShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top spray gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Graco appeared in all five answers. Graco is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. DeVilbiss2nd
  3. Fuji Spray3rd
  4. Iwata4th
  5. SATA5th
  6. Wagner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Graco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wagner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeVilbiss3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fuji Spray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iwata2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SATA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spray gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which spray gun brands compete with Graco?

Graco against spray gun brands worldwide, by month

Share of searches by month for Wagner, Graco, Iwata, DeVilbiss. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoIwataDeVilbissSATAFuji Spray
Oct 202573.5%11.7%8.1%4.4%1.9%0.39%
Nov 202575.3%9.8%8.3%4.5%1.7%0.4%
Dec 202576.4%9.4%8.4%3.8%1.6%0.41%
Jan 202674.2%9.1%10%4.5%1.8%0.39%
Feb 202672.9%9.5%9.8%5.4%2%0.39%
Mar 202674.2%11.1%8.2%4.5%1.7%0.39%
Apr 202670.5%10.6%11.6%5.2%1.6%0.46%
May 202674.6%9.2%10%4.5%1.4%0.4%
Jun 202672.9%11%9.8%4.4%1.5%0.39%
Jul 202674%9.7%10%4.5%1.6%0.39%
Aug 202672.8%11%9.8%4.4%1.5%0.47%
Sep 202672.8%10.9%9.8%4.4%1.6%0.47%

  1. 1.Wagner

    72.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Graco

    10.9%

    Held 2nd. 37K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Iwata

    9.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DeVilbiss

    4.4%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SATA

    1.6%

    Held 5th. 5.5K estimated branded searches, +5.8% vs prior month. Share +0.1 points.

  6. 6.Fuji Spray

    0.47%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Graco and its closest rivals

Every comparison with Graco

9 comparisons

How has branded search demand for Graco changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 47.9K to 37K.
  • Across the 12 months ending September 2026, Graco’s share of searches among spray gun brands worldwide decreased from 11.7% to 10.9%.
  • Across the 12 months ending September 2026, Graco’s share of searches among spray gun brands worldwide peaked at 11.7% in October 2025 and was lowest at 9.1% in January 2026.

How did search popularity change for spray gun brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for SATA worldwide fell 29.5% over 12 measured months, from 7.8K to 5.5K in September 2026.

  2. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  3. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  4. Estimated monthly branded searches for DeVilbiss worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Graco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • graco paint sprayer
  • graco sprayer

Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Graco compete?

Graco is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spray gun brands2nd of 610.9%Shown above
Paint sprayer brands2nd of 612.7%Show ranking
HVLP sprayer brands2nd of 512.8%Show ranking
Airless sprayer brands2nd of 312.9%Show ranking
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Is Graco your brand?

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