Brandwave

How popular isGraco in search?

In September 2026, people searched for Graco by name about 37,000 times worldwide, a 22.8% decrease from the previous year. These searches made up 12.9% of all global airless sprayer brand searches, placing Graco second out of three brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Wagner85.6%
  2. Graco12.9%
  3. Titan1.5%
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Which airless sprayer brands compete with Graco?

Graco against airless sprayer brands worldwide, by month

Share of searches by month for Wagner, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthWagnerGracoTitan
Oct 202585%13.5%1.5%
Nov 202587.1%11.3%1.6%
Dec 202587.9%10.8%1.3%
Jan 202687.9%10.8%1.3%
Feb 202687.3%11.4%1.3%
Mar 202685.9%12.9%1.3%
Apr 202685.6%12.9%1.5%
May 202687.9%10.8%1.3%
Jun 202685.6%12.9%1.5%
Jul 202687.1%11.4%1.6%
Aug 202685.6%12.9%1.5%
Sep 202685.6%12.9%1.5%
  1. 1.Wagner

    85.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Graco

    12.9%

    Held 2nd. 37K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Titan

    1.5%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Graco and its closest rivals

Every comparison with Graco

9 comparisons

How has branded search demand for Graco changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 47.9K to 37K.
  • Across the 12 months ending September 2026, Graco’s share of searches among airless sprayer brands worldwide decreased from 13.5% to 12.9%.
  • Across the 12 months ending September 2026, Graco’s share of searches among airless sprayer brands worldwide peaked at 13.5% in October 2025 and was lowest at 10.8% in December 2025.

How did search popularity change for airless sprayer brands worldwide in September 2026?

3 changes
  1. Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026.

  2. Estimated monthly branded searches for Titan worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are Graco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • graco paint sprayer
  • graco sprayer

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How the Brand Demand Index is measured

Where does Graco compete?

Graco is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spray gun brands2nd of 610.9%Show ranking
Paint sprayer brands2nd of 612.7%Show ranking
HVLP sprayer brands2nd of 512.8%Show ranking
Airless sprayer brands2nd of 312.9%Shown above
Creator with pink hair and a pink jacket

Is Graco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.