Brandwave

Lotus vs Mclaren:Which is more popular?

In September 2026, Mclaren had more branded searches than Lotus among sports car brands worldwide. Mclaren had about 1.5 million branded searches, while Lotus had 246,000. Mclaren made up 4.4% of all sports car brand searches we track, and Lotus accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about sports car brands, Lotus and Mclaren each appeared in two of the five answers. Mclaren was mentioned before Lotus in two out of three answers that named either.

Among sports car brands worldwide in September 2026

Who do people search for more?

Mclaren, about 6 searches for every 1 for Lotus

Mclaren 1.5M searchesLotus 246K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Lotus in 2 of 5Mclaren in 2 of 5

Who does AI recommend more?

Mclaren, named ahead of Lotus in 2 of 3 answers

Mclaren first in 2Lotus first in 1

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Top sports car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus and Mclaren were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mclaren was listed before Lotus in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Porsche1st
  2. Chevrolet2nd
  3. BMW3rd
  4. Ferrari4th
  5. Mazda5th
  6. Lamborghini6th
  7. Mclaren7th
  8. Aston Martin8th
  9. Lotus9th
  10. Nissan10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BMW5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Porsche5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ferrari3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamborghini2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aston Martin2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mclaren2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lotus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nissan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Lotus or Mclaren more popular in search?

This chart shows how often people search Google for Lotus and Mclaren by name. Each line represents a brand's share of searches for all ten sports car brands we track, month by month, from English-language searches worldwide.

Lotus and Mclaren among sports car brands worldwide, by month

Share of searches by month for Mclaren, Lotus. The figures are in the table below the chart.

View monthly share of searches table
MonthBMWPorscheLamborghiniFerrariMazdaNissanChevroletAston MartinMclarenLotus
Oct 202526.8%14.8%12.1%9.9%8.1%9.9%8.1%4.4%5.4%0.73%
Nov 202524.9%16.7%11.1%9.1%9.1%9.1%9.1%4.1%6.1%0.67%
Dec 202524.9%16.7%11.2%9.1%9.1%9.1%9.1%5%5%0.67%
Jan 202627.9%15.4%10.3%8.4%10.3%10.3%8.4%4.6%3.8%0.62%
Feb 202626.7%14.6%11.9%9.8%9.8%9.8%8%5.3%3.6%0.59%
Mar 202628.1%15.5%10.4%8.5%8.5%10.4%8.5%5.7%3.8%0.62%
Apr 202625.1%16.8%11.2%9.2%9.2%9.2%9.2%5%4.1%0.83%
May 202624.6%16.5%11%11%9%9%9%4.9%4%0.99%
Jun 202626.6%14.6%11.9%9.8%9.8%9.8%8%4.4%4.4%0.88%
Jul 202627.8%15.2%10.2%8.3%10.2%10.2%8.3%4.6%4.6%0.75%
Aug 202626.1%14.3%11.7%9.6%9.6%9.6%9.6%5.2%3.5%0.86%
Sep 202626.7%14.6%11.9%9.8%9.8%9.8%8%4.4%4.4%0.72%

How has the Lotus and Mclaren comparison changed over the last 12 months?

3 findings
  • Mclaren was ahead of Lotus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lotus’ share of searches among sports car brands worldwide moved from 0.73% to 0.72%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Mclaren’s share of searches among sports car brands worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 2.2M to 1.5M.

How did search popularity change for sports car brands worldwide in September 2026?

2 changes
  1. In September 2026, Mclaren gained share of searches among sports car brands worldwide, from 3.5% to 4.4%.

  2. Estimated monthly branded searches for Lotus worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lotus’ and Mclaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lotus

1 branded search term

  • lotus cars

Mclaren

1 branded search term

  • mclaren

How the Brand Demand Index is measured

Other head-to-heads among sports car brands

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