Arc'teryx vs Carhartt:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Carhartt among softshell jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Carhartt had 450,000. Arc'teryx made up 66.1% of all softshell jacket brand searches we track, and Carhartt accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about softshell jacket brands, Arc'teryx appeared in four of the five answers and Carhartt in none.
Who do people search for more?
Arc'teryx, about 5 searches for every 1 for Carhartt
Who does AI mention more?
Arc'teryx, mentioned in 4 of 5 answers, Carhartt in 0
Who does AI recommend more?
Arc'teryx, the only one of the two named
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Top softshell jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carhartt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outdoor Research4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mammut1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about softshell jacket brands
5 answers
Asked ChatGPT
“Which softshell jacket brand should I buy?”
Asked ChatGPT
“What are the best softshell jacket brands?”
Asked ChatGPT
“What's the best softshell jacket brand for outdoor layering?”
Searched Google, AI Overview
“women's softshell jacket”
Searched Google, AI Overview
“men's softshell jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arc'teryx or Carhartt more popular in search?
This chart shows how often people search Google for Arc'teryx and Carhartt by name. Each line represents a brand's share of searches for all six softshell jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arc'teryx, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Carhartt | Rab | Columbia | Outdoor Research | Mammut |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 19% | 6.9% | 8.4% | 2.1% | 0.39% |
| Nov 2025 | 59.6% | 21.8% | 5.4% | 10.9% | 2% | 0.35% |
| Dec 2025 | 60.7% | 22.3% | 4.5% | 10.3% | 2% | 0.29% |
| Jan 2026 | 65.2% | 16% | 7.2% | 9.1% | 2.1% | 0.38% |
| Feb 2026 | 64.3% | 12.9% | 10.6% | 8.6% | 3.2% | 0.47% |
| Mar 2026 | 66.8% | 11% | 11% | 8% | 2.7% | 0.42% |
| Apr 2026 | 65.6% | 8.8% | 13.2% | 8.8% | 3.2% | 0.49% |
| May 2026 | 67.2% | 7.4% | 13.5% | 8.2% | 3.3% | 0.4% |
| Jun 2026 | 67.6% | 7.4% | 13.6% | 7.7% | 3.3% | 0.4% |
| Jul 2026 | 65.6% | 7.2% | 16.1% | 7.5% | 3.2% | 0.39% |
| Aug 2026 | 66.8% | 9% | 13.4% | 7.6% | 2.7% | 0.4% |
| Sep 2026 | 66.1% | 13.3% | 10.9% | 7.2% | 2.2% | 0.4% |
How has the Arc'teryx and Carhartt comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among softshell jacket brands worldwide moved from 63.2% to 66.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Carhartt’s share of searches among softshell jacket brands worldwide moved from 19% to 13.3%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Rab to rank 2nd among softshell jacket brands worldwide, with 13.3% of the searches.
In September 2026, Arc'teryx lost share of searches among softshell jacket brands worldwide, from 66.8% to 66.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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