Arc'teryx vs Columbia:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Columbia among softshell jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Columbia had 245,000. Arc'teryx made up 66.1% of all softshell jacket brand searches we track, and Columbia accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about softshell jacket brands, Arc'teryx appeared in four of the five answers and Columbia in two. Arc'teryx was mentioned before Columbia in every answer.
Who do people search for more?
Arc'teryx, about 9 searches for every 1 for Columbia
Who does AI mention more?
Arc'teryx, mentioned in 4 of 5 answers, Columbia in 2
Who does AI recommend more?
Arc'teryx, named ahead of Columbia in every answer
Follow Arc'teryx vs Columbia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top softshell jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Columbia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx was listed before Columbia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Outdoor Research4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mammut1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about softshell jacket brands
5 answers
Asked ChatGPT
“Which softshell jacket brand should I buy?”
Asked ChatGPT
“What are the best softshell jacket brands?”
Asked ChatGPT
“What's the best softshell jacket brand for outdoor layering?”
Searched Google, AI Overview
“women's softshell jacket”
Searched Google, AI Overview
“men's softshell jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arc'teryx or Columbia more popular in search?
This chart shows how often people search Google for Arc'teryx and Columbia by name. Each line represents a brand's share of searches for all six softshell jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arc'teryx, Columbia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Arc'teryx | Carhartt | Rab | Columbia | Outdoor Research | Mammut |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 19% | 6.9% | 8.4% | 2.1% | 0.39% |
| Nov 2025 | 59.6% | 21.8% | 5.4% | 10.9% | 2% | 0.35% |
| Dec 2025 | 60.7% | 22.3% | 4.5% | 10.3% | 2% | 0.29% |
| Jan 2026 | 65.2% | 16% | 7.2% | 9.1% | 2.1% | 0.38% |
| Feb 2026 | 64.3% | 12.9% | 10.6% | 8.6% | 3.2% | 0.47% |
| Mar 2026 | 66.8% | 11% | 11% | 8% | 2.7% | 0.42% |
| Apr 2026 | 65.6% | 8.8% | 13.2% | 8.8% | 3.2% | 0.49% |
| May 2026 | 67.2% | 7.4% | 13.5% | 8.2% | 3.3% | 0.4% |
| Jun 2026 | 67.6% | 7.4% | 13.6% | 7.7% | 3.3% | 0.4% |
| Jul 2026 | 65.6% | 7.2% | 16.1% | 7.5% | 3.2% | 0.39% |
| Aug 2026 | 66.8% | 9% | 13.4% | 7.6% | 2.7% | 0.4% |
| Sep 2026 | 66.1% | 13.3% | 10.9% | 7.2% | 2.2% | 0.4% |
How has the Arc'teryx and Columbia comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Columbia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among softshell jacket brands worldwide moved from 63.2% to 66.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Columbia’s share of searches among softshell jacket brands worldwide moved from 8.4% to 7.2%, and its estimated monthly branded searches moved from 366K to 245K.
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Arc'teryx lost share of searches among softshell jacket brands worldwide, from 66.8% to 66.1%.
Estimated monthly branded searches for Columbia worldwide fell 33.1% over 12 measured months, from 366K to 245K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among softshell jacket brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.