Carhartt vs Columbia:Which is searched more?
In September 2026, Carhartt had more branded searches than Columbia among softshell jacket brands worldwide. Carhartt was estimated to have 450K branded searches compared to Columbia’s 246K, and held a 64.7% Share of Search versus Columbia’s 35.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Columbia?
Compare the softshell jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Columbia |
|---|---|---|
| Oct 2025 | 69.2% | 30.8% |
| Nov 2025 | 66.6% | 33.4% |
| Dec 2025 | 68.3% | 31.7% |
| Jan 2026 | 63.8% | 36.2% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 57.7% | 42.3% |
| Apr 2026 | 50% | 50% |
| May 2026 | 47.2% | 52.8% |
| Jun 2026 | 49.1% | 50.9% |
| Jul 2026 | 49.1% | 50.9% |
| Aug 2026 | 54% | 46% |
| Sep 2026 | 64.7% | 35.3% |
How has the Carhartt and Columbia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Columbia took it in April 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among softshell jacket brands worldwide moved from 69.2% to 64.7%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among softshell jacket brands worldwide moved from 30.8% to 35.3%, and its estimated monthly branded searches moved from 366K to 246K.
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among softshell jacket brands worldwide, from 54% to 64.7%.
In September 2026, Columbia lost estimated Share of Search among softshell jacket brands worldwide, from 46% to 35.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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