Brandwave

Big Green Egg vs Camp Chef:Which is more popular?

In September 2026, Big Green Egg had more branded searches than Camp Chef among smoker grill brands worldwide. Big Green Egg had about 110,000 branded searches, while Camp Chef had 22,200. Big Green Egg made up 11.8% of all smoker grill brand searches we track, and Camp Chef accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Big Green Egg and Camp Chef each appeared in two of the five answers. Camp Chef was mentioned before Big Green Egg in two out of three answers that named either.

Among smoker grill brands worldwide in September 2026

Who do people search for more?

Big Green Egg, about 5 searches for every 1 for Camp Chef

Big Green Egg 110K searchesCamp Chef 22.2K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Big Green Egg in 2 of 5Camp Chef in 2 of 5

Who does AI recommend more?

Camp Chef, named ahead of Big Green Egg in 2 of 3 answers

Camp Chef first in 2Big Green Egg first in 1

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Green Egg and Camp Chef were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Camp Chef was listed before Big Green Egg in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Yoder Smokers3rd
  4. Camp Chef4th
  5. Big Green Egg5th
  6. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Big Green Egg or Camp Chef more popular in search?

This chart shows how often people search Google for Big Green Egg and Camp Chef by name. Each line represents a brand's share of searches for all six smoker grill brands we track, month by month, from English-language searches worldwide.

Big Green Egg and Camp Chef among smoker grill brands worldwide, by month

Share of searches by month for Big Green Egg, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBig Green EggTraegerYoder SmokersCamp ChefNinja
Oct 202572.6%10.6%10.6%3.2%2.6%0.34%
Nov 202567.1%11.9%14.6%3.6%2.4%0.39%
Dec 202566.6%10.6%15.9%3.9%2.6%0.42%
Jan 202670.5%10.3%12.5%3.8%2.5%0.41%
Feb 202673.4%10.5%10.5%3.2%2.1%0.28%
Mar 202676%10.5%8.5%2.6%2.1%0.28%
Apr 202678.3%9.4%7.7%2.3%1.9%0.31%
May 202677%9.9%8.1%2.4%2%0.49%
Jun 202673%10.8%10.8%2.7%2.2%0.53%
Jul 202673.9%12.1%8.1%3%2.4%0.48%
Aug 202673.8%11.1%9.1%3.3%2.2%0.45%
Sep 202672%11.8%9.7%3.6%2.4%0.47%

How has the Big Green Egg and Camp Chef comparison changed over the last 12 months?

3 findings
  • Big Green Egg was ahead of Camp Chef in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among smoker grill brands worldwide moved from 10.6% to 11.8%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, Camp Chef’s share of searches among smoker grill brands worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for smoker grill brands worldwide in September 2026?

1 change
  1. In September 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 11.1% to 11.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Camp Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Camp Chef

1 branded search term

  • camp chef

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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