Nuki vs Yale:Which is more popular?
In September 2026, Nuki had more branded searches than Yale among smart lock brands worldwide. Nuki had about 135,000 branded searches, while Yale had 105,000. Nuki made up 27.1% of all smart lock brand searches we track, and Yale accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about smart lock brands, Yale appeared in all five answers and Nuki in none.
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Top smart lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yale appeared in all five answers. Nuki did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aqara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
August2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lock brands
5 answers
Asked ChatGPT
“Which smart lock brand should I buy?”
Asked ChatGPT
“What are the best smart lock brands?”
Asked ChatGPT
“What's the best smart lock brand for a front door?”
Searched Google, AI Overview
“best smart lock”
Searched Google, AI Overview
“smart door lock”
- 1Yale
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nuki or Yale more popular in search?
This chart shows how often people search Google for Nuki and Yale by name. Each line represents a brand's share of searches for all six smart lock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nuki, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuki | Schlage | Aqara | Yale | August | Eufy |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 27.1% | 21.1% | 22.3% | 3.9% | 1.9% |
| Nov 2025 | 27% | 22.6% | 24.2% | 19.6% | 4.4% | 2.2% |
| Dec 2025 | 19.7% | 26% | 26.4% | 21.5% | 4.5% | 1.9% |
| Jan 2026 | 21.2% | 25.1% | 28.3% | 18.8% | 4.9% | 1.7% |
| Feb 2026 | 22.3% | 29.8% | 22.3% | 19.2% | 4.8% | 1.6% |
| Mar 2026 | 22.6% | 31.5% | 20.1% | 20.1% | 3.9% | 1.8% |
| Apr 2026 | 20.2% | 32.2% | 20.2% | 18.5% | 7.3% | 1.5% |
| May 2026 | 22.2% | 31% | 19.8% | 18.1% | 7.1% | 1.8% |
| Jun 2026 | 21.7% | 35.4% | 19.7% | 18.1% | 3.4% | 1.8% |
| Jul 2026 | 21.3% | 32.9% | 21.3% | 19.5% | 3.2% | 1.9% |
| Aug 2026 | 23% | 28.6% | 20.5% | 23% | 3% | 1.8% |
| Sep 2026 | 27.1% | 25% | 22.1% | 21.1% | 2.7% | 2% |
How has the Nuki and Yale comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yale took it in December 2025, Nuki took it in January 2026.
- Across the 12 months ending September 2026, Nuki’s share of searches among smart lock brands worldwide moved from 23.7% to 27.1%, and its estimated monthly branded searches moved from 124K to 135K.
- Across the 12 months ending September 2026, Yale’s share of searches among smart lock brands worldwide moved from 22.3% to 21.1%, and its estimated monthly branded searches moved from 116K to 105K.
How did search popularity change for smart lock brands worldwide in September 2026?
3 changes
In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 27.1% of the searches.
In September 2026, Aqara overtook Yale to rank 3rd among smart lock brands worldwide, with 22.1% of the searches.
In September 2026, Yale lost share of searches among smart lock brands worldwide, from 23% to 21.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nuki’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart lock brands
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