How popular isNuki in search?
In August 2026, there were an estimated 74K branded searches for Nuki worldwide which held steady over the last 11 months. Nuki holds 1.4% estimated Share of Search among smart lock brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smart lock brands compete with Nuki?
Share of Search by month for August, Eufy, Nuki. The figures are in the table below the chart.
View monthly share of search table
| Month | August | Eufy | Nuki | Yale | Schlage |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 54.2% | 4.1% | 3.3% | 1.5% |
| Nov 2025 | 32.2% | 59.2% | 4.3% | 2.9% | 1.3% |
| Dec 2025 | 35% | 57.5% | 3.1% | 3.1% | 1.2% |
| Jan 2026 | 37.2% | 54.1% | 4.1% | 3.3% | 1.2% |
| Feb 2026 | 37% | 54% | 4.1% | 3.3% | 1.5% |
| Mar 2026 | 33.4% | 57.1% | 4.5% | 3.7% | 1.3% |
| Apr 2026 | 40.6% | 50.8% | 3.6% | 3.6% | 1.3% |
| May 2026 | 38.2% | 52.9% | 4.2% | 3.4% | 1.3% |
| Jun 2026 | 42.3% | 50.1% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 64.2% | 30.6% | 2.1% | 2.1% | 0.95% |
| Aug 2026 | 77.5% | 19.2% | 1.4% | 1.4% | 0.51% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 4.1M | +123.5% | +13.3 points | |
| 2, held 2nd | 19.2% | 1M | +16.1% | -11.4 points | |
| 3, held 3rd | 1.4% | 74K | +22.3% | -0.7 points | |
| 4, held 4th | 1.4% | 74K | +22.3% | -0.7 points | |
| 5, held 5th | 0.51% | 27.1K | 0% | -0.4 points |
1.August
77.5%
Held 1st. 4.1M estimated branded searches, +123.5% vs prior month. Share +13.3 points.
2.
Eufy19.2%
Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share -11.4 points.
3.Nuki
1.4%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.
4.
Yale1.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.
5.
Schlage0.51%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Nuki and its closest rivals
How has branded search demand for Nuki changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nuki worldwide held steady at 74K.
- Across the 11 months ending August 2026, Nuki’s estimated Share of Search among smart lock brands worldwide decreased from 4.1% to 1.4%.
- Across the 11 months ending August 2026, Nuki’s estimated Share of Search among smart lock brands worldwide peaked at 4.5% in March 2026 and was lowest at 1.4% in August 2026.
How did search popularity change for smart lock brands worldwide in August 2026?
4 changes
In August 2026, August gained estimated Share of Search among smart lock brands worldwide, from 64.2% to 77.5%.
In August 2026, Eufy lost estimated Share of Search among smart lock brands worldwide, from 30.6% to 19.2%.
In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.
In August 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.
How is Nuki measured?
Brandwave collects information about searches that people make online using Nuki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nuki
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