Nuki vs Schlage:Which is more popular?
In September 2026, Nuki had more branded searches than Schlage among smart lock brands worldwide. Nuki had about 135,000 branded searches, while Schlage had 125,000. Nuki made up 27.1% of all smart lock brand searches we track, and Schlage accounted for 25%. When we asked ChatGPT and Google AI Overviews about smart lock brands, Schlage appeared in four of the five answers and Nuki in none.
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Top smart lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nuki did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aqara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
August2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lock brands
5 answers
Asked ChatGPT
“Which smart lock brand should I buy?”
Asked ChatGPT
“What are the best smart lock brands?”
Asked ChatGPT
“What's the best smart lock brand for a front door?”
Searched Google, AI Overview
“best smart lock”
Searched Google, AI Overview
“smart door lock”
- 1Yale
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nuki or Schlage more popular in search?
This chart shows how often people search Google for Nuki and Schlage by name. Each line represents a brand's share of searches for all six smart lock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nuki, Schlage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuki | Schlage | Aqara | Yale | August | Eufy |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 27.1% | 21.1% | 22.3% | 3.9% | 1.9% |
| Nov 2025 | 27% | 22.6% | 24.2% | 19.6% | 4.4% | 2.2% |
| Dec 2025 | 19.7% | 26% | 26.4% | 21.5% | 4.5% | 1.9% |
| Jan 2026 | 21.2% | 25.1% | 28.3% | 18.8% | 4.9% | 1.7% |
| Feb 2026 | 22.3% | 29.8% | 22.3% | 19.2% | 4.8% | 1.6% |
| Mar 2026 | 22.6% | 31.5% | 20.1% | 20.1% | 3.9% | 1.8% |
| Apr 2026 | 20.2% | 32.2% | 20.2% | 18.5% | 7.3% | 1.5% |
| May 2026 | 22.2% | 31% | 19.8% | 18.1% | 7.1% | 1.8% |
| Jun 2026 | 21.7% | 35.4% | 19.7% | 18.1% | 3.4% | 1.8% |
| Jul 2026 | 21.3% | 32.9% | 21.3% | 19.5% | 3.2% | 1.9% |
| Aug 2026 | 23% | 28.6% | 20.5% | 23% | 3% | 1.8% |
| Sep 2026 | 27.1% | 25% | 22.1% | 21.1% | 2.7% | 2% |
How has the Nuki and Schlage comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Nuki took it in November 2025, Schlage took it in December 2025, Nuki took it in September 2026.
- Across the 12 months ending September 2026, Nuki’s share of searches among smart lock brands worldwide moved from 23.7% to 27.1%, and its estimated monthly branded searches moved from 124K to 135K.
- Across the 12 months ending September 2026, Schlage’s share of searches among smart lock brands worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 141K to 125K.
How did search popularity change for smart lock brands worldwide in September 2026?
2 changes
In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 27.1% of the searches.
In September 2026, Schlage lost share of searches among smart lock brands worldwide, from 28.6% to 25%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Nuki’s and Schlage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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