August vs Schlage:Which is more popular?
In September 2026, Schlage had more branded searches than August among smart lock brands worldwide. Schlage had about 125,000 branded searches, while August had 13,300. Schlage made up 25% of all smart lock brand searches we track, and August accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about smart lock brands, Schlage appeared in four of the five answers and August in two. Schlage was mentioned before August in every answer.
Who do people search for more?
Schlage, about 9 searches for every 1 for August
Who does AI mention more?
Schlage, mentioned in 4 of 5 answers, August in 2
Who does AI recommend more?
Schlage, named ahead of August in every answer
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Top smart lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. August was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schlage was listed before August in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aqara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
August2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lock brands
5 answers
Asked ChatGPT
“Which smart lock brand should I buy?”
Asked ChatGPT
“What are the best smart lock brands?”
Asked ChatGPT
“What's the best smart lock brand for a front door?”
Searched Google, AI Overview
“best smart lock”
Searched Google, AI Overview
“smart door lock”
- 1Yale
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is August or Schlage more popular in search?
This chart shows how often people search Google for August and Schlage by name. Each line represents a brand's share of searches for all six smart lock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schlage, August. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuki | Schlage | Aqara | Yale | August | Eufy |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 27.1% | 21.1% | 22.3% | 3.9% | 1.9% |
| Nov 2025 | 27% | 22.6% | 24.2% | 19.6% | 4.4% | 2.2% |
| Dec 2025 | 19.7% | 26% | 26.4% | 21.5% | 4.5% | 1.9% |
| Jan 2026 | 21.2% | 25.1% | 28.3% | 18.8% | 4.9% | 1.7% |
| Feb 2026 | 22.3% | 29.8% | 22.3% | 19.2% | 4.8% | 1.6% |
| Mar 2026 | 22.6% | 31.5% | 20.1% | 20.1% | 3.9% | 1.8% |
| Apr 2026 | 20.2% | 32.2% | 20.2% | 18.5% | 7.3% | 1.5% |
| May 2026 | 22.2% | 31% | 19.8% | 18.1% | 7.1% | 1.8% |
| Jun 2026 | 21.7% | 35.4% | 19.7% | 18.1% | 3.4% | 1.8% |
| Jul 2026 | 21.3% | 32.9% | 21.3% | 19.5% | 3.2% | 1.9% |
| Aug 2026 | 23% | 28.6% | 20.5% | 23% | 3% | 1.8% |
| Sep 2026 | 27.1% | 25% | 22.1% | 21.1% | 2.7% | 2% |
How has the August and Schlage comparison changed over the last 12 months?
3 findings
- Schlage was ahead of August in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, August’s share of searches among smart lock brands worldwide moved from 3.9% to 2.7%, and its estimated monthly branded searches moved from 20.3K to 13.3K.
- Across the 12 months ending September 2026, Schlage’s share of searches among smart lock brands worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 141K to 125K.
How did search popularity change for smart lock brands worldwide in September 2026?
3 changes
In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 27.1% of the searches.
In September 2026, Schlage lost share of searches among smart lock brands worldwide, from 28.6% to 25%.
August’s share of searches among smart lock brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.7% in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using August’s and Schlage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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