Brandwave

How popular isAugust in search?

In August 2026, there were an estimated 4.1M branded searches for August worldwide which is up 507.7% over the last 11 months. August holds 77.5% estimated Share of Search among smart lock brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. August77.5%
  2. Eufy19.2%
  3. Nuki1.4%
  4. Yale1.4%
  5. Schlage0.51%
August website (opens in a new tab)

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Which smart lock brands compete with August?

August against smart lock brands worldwide, by month

Share of Search by month for August, Eufy. The figures are in the table below the chart.

View monthly share of search table
MonthAugustEufyNukiYaleSchlage
Oct 202537%54.2%4.1%3.3%1.5%
Nov 202532.2%59.2%4.3%2.9%1.3%
Dec 202535%57.5%3.1%3.1%1.2%
Jan 202637.2%54.1%4.1%3.3%1.2%
Feb 202637%54%4.1%3.3%1.5%
Mar 202633.4%57.1%4.5%3.7%1.3%
Apr 202640.6%50.8%3.6%3.6%1.3%
May 202638.2%52.9%4.2%3.4%1.3%
Jun 202642.3%50.1%3.1%3.1%1.4%
Jul 202664.2%30.6%2.1%2.1%0.95%
Aug 202677.5%19.2%1.4%1.4%0.51%
Sep 2026—————
  1. 1.August

    77.5%

    Held 1st. 4.1M estimated branded searches, +123.5% vs prior month. Share +13.3 points.

  2. 2.Eufy

    19.2%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share -11.4 points.

  3. 3.Nuki

    1.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  4. 4.Yale

    1.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  5. 5.Schlage

    0.51%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between August and its closest rivals

How has branded search demand for August changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for August worldwide rose from 673K to 4.1M.
  • Across the 11 months ending August 2026, August’s estimated Share of Search among smart lock brands worldwide increased from 37% to 77.5%.
  • Across the 11 months ending August 2026, August’s estimated Share of Search among smart lock brands worldwide peaked at 77.5% in August 2026 and was lowest at 32.2% in November 2025.
  • Across the 11 months ending August 2026, August rose from 2nd to 1st among smart lock brands worldwide.

How did search popularity change for smart lock brands worldwide in August 2026?

  1. In August 2026, August gained estimated Share of Search among smart lock brands worldwide, from 64.2% to 77.5%.

  2. In August 2026, Eufy lost estimated Share of Search among smart lock brands worldwide, from 30.6% to 19.2%.

  3. In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

  4. In August 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

How is August measured?

Brandwave collects information about searches that people make online using August’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • august

Do you work for August? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is August your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.