Schlage vs Yale:Which is more popular?
In September 2026, Schlage had more branded searches than Yale among smart lock brands worldwide. Schlage had about 125,000 branded searches, while Yale had 105,000. Schlage made up 25% of all smart lock brand searches we track, and Yale accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about smart lock brands, Yale appeared in all five answers and Schlage in four. Schlage was mentioned before Yale in three out of four answers.
Who do people search for more?
Schlage, about 19% more searches than Yale
Who does AI mention more?
Yale, mentioned in every answer we collected
Who does AI recommend more?
Schlage, named ahead of Yale in 3 of 4 answers
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Top smart lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yale appeared in all five answers. Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schlage was listed before Yale in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aqara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
August2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart lock brands
5 answers
Asked ChatGPT
“Which smart lock brand should I buy?”
Asked ChatGPT
“What are the best smart lock brands?”
Asked ChatGPT
“What's the best smart lock brand for a front door?”
Searched Google, AI Overview
“best smart lock”
Searched Google, AI Overview
“smart door lock”
- 1Yale
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Schlage or Yale more popular in search?
This chart shows how often people search Google for Schlage and Yale by name. Each line represents a brand's share of searches for all six smart lock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schlage, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuki | Schlage | Aqara | Yale | August | Eufy |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 27.1% | 21.1% | 22.3% | 3.9% | 1.9% |
| Nov 2025 | 27% | 22.6% | 24.2% | 19.6% | 4.4% | 2.2% |
| Dec 2025 | 19.7% | 26% | 26.4% | 21.5% | 4.5% | 1.9% |
| Jan 2026 | 21.2% | 25.1% | 28.3% | 18.8% | 4.9% | 1.7% |
| Feb 2026 | 22.3% | 29.8% | 22.3% | 19.2% | 4.8% | 1.6% |
| Mar 2026 | 22.6% | 31.5% | 20.1% | 20.1% | 3.9% | 1.8% |
| Apr 2026 | 20.2% | 32.2% | 20.2% | 18.5% | 7.3% | 1.5% |
| May 2026 | 22.2% | 31% | 19.8% | 18.1% | 7.1% | 1.8% |
| Jun 2026 | 21.7% | 35.4% | 19.7% | 18.1% | 3.4% | 1.8% |
| Jul 2026 | 21.3% | 32.9% | 21.3% | 19.5% | 3.2% | 1.9% |
| Aug 2026 | 23% | 28.6% | 20.5% | 23% | 3% | 1.8% |
| Sep 2026 | 27.1% | 25% | 22.1% | 21.1% | 2.7% | 2% |
How has the Schlage and Yale comparison changed over the last 12 months?
3 findings
- Schlage was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schlage’s share of searches among smart lock brands worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 141K to 125K.
- Across the 12 months ending September 2026, Yale’s share of searches among smart lock brands worldwide moved from 22.3% to 21.1%, and its estimated monthly branded searches moved from 116K to 105K.
How did search popularity change for smart lock brands worldwide in September 2026?
4 changes
In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 27.1% of the searches.
In September 2026, Aqara overtook Yale to rank 3rd among smart lock brands worldwide, with 22.1% of the searches.
In September 2026, Schlage lost share of searches among smart lock brands worldwide, from 28.6% to 25%.
In September 2026, Yale lost share of searches among smart lock brands worldwide, from 23% to 21.1%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Schlage’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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