Brandwave

Govee vs Philips Hue:Which is more popular?

In September 2026, Govee had more branded searches than Philips Hue among smart bulb brands worldwide. Govee had about 6.1 million branded searches, while Philips Hue had 368,000. Govee made up 91.7% of all smart bulb brand searches we track, and Philips Hue accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about smart bulb brands, Govee appeared in all five answers and Philips Hue in four. Philips Hue was mentioned before Govee in four out of five answers.

Among smart bulb brands worldwide in September 2026

Who do people search for more?

Govee, about 17 searches for every 1 for Philips Hue

Govee 6.1M searchesPhilips Hue 368K searches

Who does AI mention more?

Govee, mentioned in every answer we collected

Govee in 5 of 5Philips Hue in 4 of 5

Who does AI recommend more?

Philips Hue, named ahead of Govee in 4 of 5 answers

Philips Hue first in 4Govee first in 1

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Top smart bulb brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Govee appeared in all five answers. Philips Hue was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Hue was listed before Govee in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link2nd
  3. WiZ3rd
  4. Govee4th
  5. Kasa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Hue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TP-Link4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WiZ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart bulb brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Govee or Philips Hue more popular in search?

This chart shows how often people search Google for Govee and Philips Hue by name. Each line represents a brand's share of searches for all five smart bulb brands we track, month by month, from English-language searches worldwide.

Govee and Philips Hue among smart bulb brands worldwide, by month

Share of searches by month for Govee, Philips Hue. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveePhilips HueKasaWiZTP-Link
Oct 202589.2%8%2.6%0.22%0.02%
Nov 202585.6%11.5%2.7%0.23%0.02%
Dec 202588.9%8%2.9%0.22%0.02%
Jan 202690.5%6.7%2.7%0.19%0.02%
Feb 202691.6%5.5%2.7%0.16%0.01%
Mar 202693%4.6%2.2%0.16%0.02%
Apr 202693.9%3.8%2.2%0.13%0.01%
May 202693.9%3.8%2.2%0.14%0.01%
Jun 202693%4.6%2.2%0.17%0.02%
Jul 202691.1%5.5%3.2%0.2%0.02%
Aug 202692.6%4.6%2.6%0.2%0.02%
Sep 202691.7%5.5%2.6%0.2%0.01%

How has the Govee and Philips Hue comparison changed over the last 12 months?

3 findings
  • Govee was ahead of Philips Hue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide moved from 89.2% to 91.7%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 12 months ending September 2026, Philips Hue’s share of searches among smart bulb brands worldwide moved from 8% to 5.5%, and its estimated monthly branded searches moved from 550K to 368K.

How did search popularity change for smart bulb brands worldwide in September 2026?

2 changes

  1. In September 2026, Philips Hue gained share of searches among smart bulb brands worldwide, from 4.6% to 5.5%.

  2. In September 2026, Govee lost share of searches among smart bulb brands worldwide, from 92.6% to 91.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Govee’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Govee

1 branded search term

  • govee

Philips Hue

1 branded search term

  • philipshue

How the Brand Demand Index is measured

Other head-to-heads among smart bulb brands

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