Govee vs Kasa:Which is more popular?
In September 2026, Govee had more branded searches than Kasa among smart bulb brands worldwide. Govee had about 6.1 million branded searches, while Kasa had 173,000. Govee made up 91.7% of all smart bulb brand searches we track, and Kasa accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about smart bulb brands, Govee appeared in all five answers and Kasa in none.
Who do people search for more?
Govee, about 35 searches for every 1 for Kasa
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Top smart bulb brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Govee appeared in all five answers. Kasa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Hue1st
TP-Link2nd
WiZ3rd- Govee4th
Kasa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Govee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Hue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TP-Link4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WiZ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart bulb brands
5 answers
Asked ChatGPT
“Which smart bulb brand should I buy?”
Asked ChatGPT
“What are the best smart bulb brands?”
Asked ChatGPT
“What's the best smart bulb brand for a living room?”
Searched Google, AI Overview
“best smart bulbs”
Searched Google, AI Overview
“wifi light bulb”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Govee or Kasa more popular in search?
This chart shows how often people search Google for Govee and Kasa by name. Each line represents a brand's share of searches for all five smart bulb brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Govee, Kasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | Philips Hue | Kasa | WiZ | TP-Link |
|---|---|---|---|---|---|
| Oct 2025 | 89.2% | 8% | 2.6% | 0.22% | 0.02% |
| Nov 2025 | 85.6% | 11.5% | 2.7% | 0.23% | 0.02% |
| Dec 2025 | 88.9% | 8% | 2.9% | 0.22% | 0.02% |
| Jan 2026 | 90.5% | 6.7% | 2.7% | 0.19% | 0.02% |
| Feb 2026 | 91.6% | 5.5% | 2.7% | 0.16% | 0.01% |
| Mar 2026 | 93% | 4.6% | 2.2% | 0.16% | 0.02% |
| Apr 2026 | 93.9% | 3.8% | 2.2% | 0.13% | 0.01% |
| May 2026 | 93.9% | 3.8% | 2.2% | 0.14% | 0.01% |
| Jun 2026 | 93% | 4.6% | 2.2% | 0.17% | 0.02% |
| Jul 2026 | 91.1% | 5.5% | 3.2% | 0.2% | 0.02% |
| Aug 2026 | 92.6% | 4.6% | 2.6% | 0.2% | 0.02% |
| Sep 2026 | 91.7% | 5.5% | 2.6% | 0.2% | 0.01% |
How has the Govee and Kasa comparison changed over the last 12 months?
3 findings
- Govee was ahead of Kasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide moved from 89.2% to 91.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Kasa’s share of searches among smart bulb brands worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 177K to 173K.
How did search popularity change for smart bulb brands worldwide in September 2026?
1 change
In September 2026, Govee lost share of searches among smart bulb brands worldwide, from 92.6% to 91.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Govee’s and Kasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart bulb brands
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