Brandwave

Spyderco vs Work Sharp:Which is more popular?

In September 2026, Spyderco had more branded searches than Work Sharp among sharpening tool brands worldwide. Spyderco had about 90,500 branded searches, while Work Sharp had 27,100. Spyderco made up 16.9% of all sharpening tool brand searches we track, and Work Sharp accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about sharpening tool brands, Work Sharp appeared in all five answers and Spyderco in three. Work Sharp was mentioned before Spyderco in every answer.

Among sharpening tool brands worldwide in September 2026

Who do people search for more?

Spyderco, about 3 searches for every 1 for Work Sharp

Spyderco 90.5K searchesWork Sharp 27.1K searches

Who does AI mention more?

Work Sharp, mentioned in every answer we collected

Work Sharp in 5 of 5Spyderco in 3 of 5

Who does AI recommend more?

Work Sharp, named ahead of Spyderco in every answer

Work Sharp first in 5Spyderco never first

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Top sharpening tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Work Sharp appeared in all five answers. Spyderco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Work Sharp was listed before Spyderco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Shapton2nd
  3. Chef’sChoice3rd
  4. Spyderco4th
  5. Lansky5th
  6. DMT–
  7. Smith's–
  8. Wicked Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sharpening tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Spyderco or Work Sharp more popular in search?

This chart shows how often people search Google for Spyderco and Work Sharp by name. Each line represents a brand's share of searches for all eight sharpening tool brands we track, month by month, from English-language searches worldwide.

Spyderco and Work Sharp among sharpening tool brands worldwide, by month

Share of searches by month for Spyderco, Work Sharp. The figures are in the table below the chart.

View monthly share of searches table
MonthDMTSpydercoWork SharpChef’sChoiceLanskySmith'sWicked EdgeShapton
Oct 202568.3%13.7%6.1%3.4%5%2%1%0.45%
Nov 202563.9%15.7%7%3.9%5.7%1.9%1.4%0.5%
Dec 202562.3%18.6%6.9%3.8%4.6%1.8%1.4%0.61%
Jan 202665.4%16.1%5.9%3.2%5.9%1.9%1.1%0.52%
Feb 202670.1%14.1%5.2%3.4%4.2%1.7%0.82%0.46%
Mar 202673.9%12.2%4.5%3%3.6%1.7%0.71%0.39%
Apr 202674.7%12.3%3.7%3%3.7%1.4%0.74%0.4%
May 202673.7%12.1%4.4%3%3.6%1.4%1.4%0.39%
Jun 202668.4%16.8%5%3.4%3.4%1.6%1%0.35%
Jul 202671.6%14.4%4.3%2.9%3.5%2%0.89%0.37%
Aug 202667.1%16.5%6%3.3%4%1.6%1%0.44%
Sep 202668.7%16.9%5.1%3.4%3.4%1.3%0.86%0.45%

How has the Spyderco and Work Sharp comparison changed over the last 12 months?

3 findings
  • Spyderco was ahead of Work Sharp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Spyderco’s share of searches among sharpening tool brands worldwide moved from 13.7% to 16.9%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, Work Sharp’s share of searches among sharpening tool brands worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for sharpening tool brands worldwide in September 2026?

2 changes
  1. In September 2026, Work Sharp lost share of searches among sharpening tool brands worldwide, from 6% to 5.1%.

  2. Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spyderco’s and Work Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spyderco

1 branded search term

  • spyderco

Work Sharp

1 branded search term

  • work sharp

How the Brand Demand Index is measured

Other head-to-heads among sharpening tool brands

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