Brandwave

DMT vs Lansky:Which is searched more?

In September 2026, DMT had more branded searches than Lansky among sharpening tool brands worldwide. DMT had about 368,000 branded searches, while Lansky had 18,100. DMT made up 68.7% of all sharpening tool brand searches we track, and Lansky accounted for 3.4%. These are worldwide searches for English-language branded terms.

Share of searches among sharpening tool brands worldwide in September 2026Is DMT or Lansky more popular in search?
DMT68.7%368K searches
vs
Lansky3.4%18.1K searches

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Is DMT or Lansky more popular in search?

Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DMT and Lansky among sharpening tool brands worldwide, by month

Share of searches by month for DMT, Lansky. The figures are in the table below the chart.

View monthly share of searches table
MonthDMTSpydercoWork SharpChef’sChoiceLanskySmith'sWicked EdgeShapton
Oct 202568.3%13.7%6.1%3.4%5%2%1%0.45%
Nov 202563.9%15.7%7%3.9%5.7%1.9%1.4%0.5%
Dec 202562.3%18.6%6.9%3.8%4.6%1.8%1.4%0.61%
Jan 202665.4%16.1%5.9%3.2%5.9%1.9%1.1%0.52%
Feb 202670.1%14.1%5.2%3.4%4.2%1.7%0.82%0.46%
Mar 202673.9%12.2%4.5%3%3.6%1.7%0.71%0.39%
Apr 202674.7%12.3%3.7%3%3.7%1.4%0.74%0.4%
May 202673.7%12.1%4.4%3%3.6%1.4%1.4%0.39%
Jun 202668.4%16.8%5%3.4%3.4%1.6%1%0.35%
Jul 202671.6%14.4%4.3%2.9%3.5%2%0.89%0.37%
Aug 202667.1%16.5%6%3.3%4%1.6%1%0.44%
Sep 202668.7%16.9%5.1%3.4%3.4%1.3%0.86%0.45%

How has the DMT and Lansky comparison changed over the last 12 months?

3 findings
  • DMT was ahead of Lansky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DMT’s share of searches among sharpening tool brands worldwide moved from 68.3% to 68.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Lansky’s share of searches among sharpening tool brands worldwide moved from 5% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for sharpening tool brands worldwide in September 2026?

2 changes
  1. In September 2026, DMT gained share of searches among sharpening tool brands worldwide, from 67.1% to 68.7%.

  2. In September 2026, Lansky lost share of searches among sharpening tool brands worldwide, from 4% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMT’s and Lansky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DMT

1 branded search term

  • dmt

Lansky

1 branded search term

  • lansky

How the Brand Demand Index is measured

Other head-to-heads among sharpening tool brands

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