Brandwave

Front vs Help Scout:Which is more popular?

In September 2026, Help Scout had more branded searches than Front among shared inbox platforms worldwide. Help Scout had about 19,100 branded searches, while Front had 2,000. Help Scout made up 71% of all shared inbox platform searches we track, and Front accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about shared inbox platforms, both Front and Help Scout appeared in all five answers. Front was mentioned before Help Scout in four out of five answers.

Among shared inbox platforms worldwide in September 2026

Who do people search for more?

Help Scout, about 10 searches for every 1 for Front

Help Scout 19.1K searchesFront 2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Front in 5 of 5Help Scout in 5 of 5

Who does AI recommend more?

Front, named ahead of Help Scout in 4 of 5 answers

Front first in 4Help Scout first in 1

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Top shared inbox platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Front and Help Scout showed up in all five answers. Front was listed before Help Scout in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Front1st
  2. Missive2nd
  3. Help Scout3rd
  4. Hiver4th
  5. Gmelius–
  6. Helpwise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Help Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Front5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gmelius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shared inbox platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Front or Help Scout more popular in search?

This chart shows how often people search Google for Front and Help Scout by name. Each line represents a brand's share of searches for all six shared inbox platforms we track, month by month, from English-language searches worldwide.

Front and Help Scout among shared inbox platforms worldwide, by month

Share of searches by month for Help Scout, Front. The figures are in the table below the chart.

View monthly share of searches table
MonthHelp ScoutMissiveFrontGmeliusHelpwiseHiver
Oct 202579.2%3.7%4.8%8.7%3.1%0.54%
Nov 202572.1%5%6.4%11.7%4.2%0.67%
Dec 202570.4%4.1%7.6%11.9%4.9%1.1%
Jan 202669.5%3.2%7.7%12.5%5.8%1.3%
Feb 202667.2%5%7.3%12%6.9%1.6%
Mar 202665.6%7%8.9%11.2%5.6%1.7%
Apr 202667.1%7.2%7.4%13.3%3.8%1.1%
May 202663.9%10.2%8.2%10.6%5.4%1.7%
Jun 202666.5%7%5.7%15.7%3.8%1.3%
Jul 202668.5%9%7.2%8.9%4.9%1.5%
Aug 202676.6%6.4%6.6%5.6%3.4%1.3%
Sep 202671%9.1%7.4%6.2%4.9%1.3%

How has the Front and Help Scout comparison changed over the last 12 months?

3 findings
  • Help Scout was ahead of Front in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Front’s share of searches among shared inbox platforms worldwide moved from 4.8% to 7.4%, and its estimated monthly branded searches moved from 2.5K to 2K.
  • Across the 12 months ending September 2026, Help Scout’s share of searches among shared inbox platforms worldwide moved from 79.2% to 71%, and its estimated monthly branded searches moved from 41.4K to 19.1K.

How did search popularity change for shared inbox platforms worldwide in September 2026?

3 changes
  1. In September 2026, Missive overtook Front to rank 2nd among shared inbox platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Front gained share of searches among shared inbox platforms worldwide, from 6.6% to 7.4%.

  3. In September 2026, Help Scout lost share of searches among shared inbox platforms worldwide, from 76.6% to 71%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Front’s and Help Scout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Front

3 branded search terms

  • front email
  • front shared inbox
  • shared inbox front

Help Scout

2 branded search terms

  • help scout beacon
  • helpscout

How the Brand Demand Index is measured

Other head-to-heads among shared inbox platforms

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