Front vs Missive:Which is more popular?
In September 2026, Missive had more branded searches than Front among shared inbox platforms worldwide. Missive had about 2,450 branded searches, while Front had 2,000. Missive made up 9.1% of all shared inbox platform searches we track, and Front accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about shared inbox platforms, both Front and Missive appeared in all five answers. Front was mentioned before Missive in three out of five answers.
Who do people search for more?
Missive, about 23% more searches than Front
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Front, named ahead of Missive in 3 of 5 answers
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Top shared inbox platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Front and Missive showed up in all five answers. Front was listed before Missive in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Help Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Missive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Front5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gmelius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Helpwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shared inbox platforms
5 answers
Asked ChatGPT
“Which shared inbox platform should I use?”
Asked ChatGPT
“What are the best shared inbox platforms?”
Asked ChatGPT
“What's the best shared inbox platform for a small support team?”
Searched Google, AI Overview
“shared inbox software”
Searched Google, AI Overview
“shared inbox tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Front or Missive more popular in search?
This chart shows how often people search Google for Front and Missive by name. Each line represents a brand's share of searches for all six shared inbox platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Missive, Front. The figures are in the table below the chart.
View monthly share of searches table
| Month | Help Scout | Missive | Front | Gmelius | Helpwise | Hiver |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 3.7% | 4.8% | 8.7% | 3.1% | 0.54% |
| Nov 2025 | 72.1% | 5% | 6.4% | 11.7% | 4.2% | 0.67% |
| Dec 2025 | 70.4% | 4.1% | 7.6% | 11.9% | 4.9% | 1.1% |
| Jan 2026 | 69.5% | 3.2% | 7.7% | 12.5% | 5.8% | 1.3% |
| Feb 2026 | 67.2% | 5% | 7.3% | 12% | 6.9% | 1.6% |
| Mar 2026 | 65.6% | 7% | 8.9% | 11.2% | 5.6% | 1.7% |
| Apr 2026 | 67.1% | 7.2% | 7.4% | 13.3% | 3.8% | 1.1% |
| May 2026 | 63.9% | 10.2% | 8.2% | 10.6% | 5.4% | 1.7% |
| Jun 2026 | 66.5% | 7% | 5.7% | 15.7% | 3.8% | 1.3% |
| Jul 2026 | 68.5% | 9% | 7.2% | 8.9% | 4.9% | 1.5% |
| Aug 2026 | 76.6% | 6.4% | 6.6% | 5.6% | 3.4% | 1.3% |
| Sep 2026 | 71% | 9.1% | 7.4% | 6.2% | 4.9% | 1.3% |
How has the Front and Missive comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Missive took it in May 2026, Front took it in August 2026, Missive took it in September 2026.
- Across the 12 months ending September 2026, Front’s share of searches among shared inbox platforms worldwide moved from 4.8% to 7.4%, and its estimated monthly branded searches moved from 2.5K to 2K.
- Across the 12 months ending September 2026, Missive’s share of searches among shared inbox platforms worldwide moved from 3.7% to 9.1%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
How did search popularity change for shared inbox platforms worldwide in September 2026?
2 changes
In September 2026, Missive overtook Front to rank 2nd among shared inbox platforms worldwide, with 9.1% of the searches.
In September 2026, Front gained share of searches among shared inbox platforms worldwide, from 6.6% to 7.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Front’s and Missive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shared inbox platforms
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