Brandwave

Gmelius vs Missive:Which is more popular?

In September 2026, Missive had more branded searches than Gmelius among shared inbox platforms worldwide. Missive had about 2,450 branded searches, while Gmelius had 1,670. Missive made up 9.1% of all shared inbox platform searches we track, and Gmelius accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about shared inbox platforms, Missive appeared in all five answers and Gmelius in none.

Among shared inbox platforms worldwide in September 2026

Who do people search for more?

Missive, about 47% more searches than Gmelius

Missive 2.5K searchesGmelius 1.7K searches

Who does AI mention more?

Missive, mentioned in every answer we collected

Missive in 5 of 5Gmelius in 0 of 5

Who does AI recommend more?

Missive, the only one of the two named

Missive first in 5Gmelius never named

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Top shared inbox platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Missive appeared in all five answers. Gmelius did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Front1st
  2. Missive2nd
  3. Help Scout3rd
  4. Hiver4th
  5. Gmelius–
  6. Helpwise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Help Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Missive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Front5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gmelius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helpwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shared inbox platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gmelius or Missive more popular in search?

This chart shows how often people search Google for Gmelius and Missive by name. Each line represents a brand's share of searches for all six shared inbox platforms we track, month by month, from English-language searches worldwide.

Gmelius and Missive among shared inbox platforms worldwide, by month

Share of searches by month for Missive, Gmelius. The figures are in the table below the chart.

View monthly share of searches table
MonthHelp ScoutMissiveFrontGmeliusHelpwiseHiver
Oct 202579.2%3.7%4.8%8.7%3.1%0.54%
Nov 202572.1%5%6.4%11.7%4.2%0.67%
Dec 202570.4%4.1%7.6%11.9%4.9%1.1%
Jan 202669.5%3.2%7.7%12.5%5.8%1.3%
Feb 202667.2%5%7.3%12%6.9%1.6%
Mar 202665.6%7%8.9%11.2%5.6%1.7%
Apr 202667.1%7.2%7.4%13.3%3.8%1.1%
May 202663.9%10.2%8.2%10.6%5.4%1.7%
Jun 202666.5%7%5.7%15.7%3.8%1.3%
Jul 202668.5%9%7.2%8.9%4.9%1.5%
Aug 202676.6%6.4%6.6%5.6%3.4%1.3%
Sep 202671%9.1%7.4%6.2%4.9%1.3%

How has the Gmelius and Missive comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Missive took it in July 2026.
  • Across the 12 months ending September 2026, Gmelius’ share of searches among shared inbox platforms worldwide moved from 8.7% to 6.2%, and its estimated monthly branded searches moved from 4.5K to 1.7K.
  • Across the 12 months ending September 2026, Missive’s share of searches among shared inbox platforms worldwide moved from 3.7% to 9.1%, and its estimated monthly branded searches moved from 1.9K to 2.5K.

How did search popularity change for shared inbox platforms worldwide in September 2026?

2 changes
  1. In September 2026, Missive overtook Front to rank 2nd among shared inbox platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Gmelius gained share of searches among shared inbox platforms worldwide, from 5.6% to 6.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gmelius’ and Missive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gmelius

3 branded search terms

  • gmelius
  • gmelius app
  • gmelius shared inbox

Missive

2 branded search terms

  • missive app
  • missive shared inbox

How the Brand Demand Index is measured

Other head-to-heads among shared inbox platforms

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