Brandwave

Clarks vs Sam Edelman:Which is more popular?

In September 2026, Clarks had more branded searches than Sam Edelman among sandals women brands worldwide. Clarks had about 1.5 million branded searches, while Sam Edelman had 301,000. Clarks made up 10.5% of all sandals women brand searches we track, and Sam Edelman accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Clarks appeared in four of the five answers and Sam Edelman in two. Clarks was mentioned before Sam Edelman in two out of three answers.

Among sandals women brands worldwide in September 2026

Who do people search for more?

Clarks, about 5 searches for every 1 for Sam Edelman

Clarks 1.5M searchesSam Edelman 301K searches

Who does AI mention more?

Clarks, mentioned in 4 of 5 answers, Sam Edelman in 2

Clarks in 4 of 5Sam Edelman in 2 of 5

Who does AI recommend more?

Clarks, named ahead of Sam Edelman in 2 of 3 answers

Clarks first in 2Sam Edelman first in 1

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Top sandals women brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clarks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clarks was listed before Sam Edelman in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Vionic2nd
  3. Ecco3rd
  4. Teva4th
  5. Clarks5th
  6. Sam Edelman6th
  7. Skechers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sandals women brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Clarks or Sam Edelman more popular in search?

This chart shows how often people search Google for Clarks and Sam Edelman by name. Each line represents a brand's share of searches for all seven sandals women brands we track, month by month, from English-language searches worldwide.

Clarks and Sam Edelman among sandals women brands worldwide, by month

Share of searches by month for Clarks, Sam Edelman. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersClarksSam EdelmanEccoVionicTeva
Oct 202537.9%46.4%11.4%2.3%1.3%0.69%<0.01%
Nov 202538.2%46.7%11.4%1.9%1.3%0.56%<0.01%
Dec 202543%43%10.5%1.7%1.2%0.64%<0.01%
Jan 202633.6%50.3%12.3%1.7%1.4%0.74%<0.01%
Feb 202638.2%46.6%11.4%1.9%1.3%0.69%<0.01%
Mar 202642.7%42.7%10.5%2.1%1.2%0.77%<0.01%
Apr 202647.6%39%9.5%1.9%1.3%0.7%<0.01%
May 202648.8%39.9%8%1.6%1.1%0.59%<0.01%
Jun 202653%35.5%8.7%1.4%0.96%0.52%<0.01%
Jul 202656.6%31%9.3%1.5%1%0.56%<0.01%
Aug 202646.8%38.3%11.4%1.9%1%0.57%<0.01%
Sep 202642.8%42.8%10.5%2.1%1.2%0.63%<0.01%

How has the Clarks and Sam Edelman comparison changed over the last 12 months?

3 findings
  • Clarks was ahead of Sam Edelman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarks’ share of searches among sandals women brands worldwide moved from 11.4% to 10.5%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for sandals women brands worldwide in September 2026?

2 changes

  1. In September 2026, Clarks lost share of searches among sandals women brands worldwide, from 11.4% to 10.5%.

  2. Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clarks’ and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarks

1 branded search term

  • clarks

Sam Edelman

1 branded search term

  • sam edelman

How the Brand Demand Index is measured

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