Birkenstock vs Skechers:Which is searched more?
In September 2026, Birkenstock and Skechers were level on Share of Search among sandals women brands worldwide, with an estimated 6.1M branded searches each, at 50% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Birkenstock or Skechers?
Compare the sandals women brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birkenstock, Skechers. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Skechers | Teva |
|---|---|---|---|
| Oct 2025 | 45% | 55% | <0.01% |
| Nov 2025 | 45% | 55% | <0.01% |
| Dec 2025 | 50% | 50% | <0.01% |
| Jan 2026 | 40.1% | 59.9% | <0.01% |
| Feb 2026 | 45% | 55% | <0.01% |
| Mar 2026 | 50% | 50% | <0.01% |
| Apr 2026 | 55% | 45% | <0.01% |
| May 2026 | 55% | 45% | <0.01% |
| Jun 2026 | 59.9% | 40.1% | <0.01% |
| Jul 2026 | 64.6% | 35.4% | <0.01% |
| Aug 2026 | 55% | 45% | <0.01% |
| Sep 2026 | 50% | 50% | <0.01% |
How has the Birkenstock and Skechers comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Birkenstock took it in April 2026.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandals women brands worldwide moved from 45% to 50%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sandals women brands worldwide moved from 55% to 50%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for sandals women brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained estimated Share of Search among sandals women brands worldwide, from 45% to 50%.
In September 2026, Birkenstock lost estimated Share of Search among sandals women brands worldwide, from 55% to 50%.
How each brand is measured
Brandwave collects information about searches that people make online using Birkenstock’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Skechers
1 branded search term
- skechers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.