Mindbody vs Vagaro:Which is searched more?
In September 2026, Vagaro had more branded searches than Mindbody among salon and clinic booking software worldwide. Vagaro had about 165,000 branded searches, while Mindbody had 110,000. Vagaro made up 25.4% of all salon and clinic booking software searches we track, and Mindbody accounted for 16.9%. These are worldwide searches for English-language branded terms.
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Is Mindbody or Vagaro more popular in search?
Compare the salon and clinic booking software people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vagaro, Mindbody. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Vagaro | Mindbody | Cliniko | GlossGenius | Mangomint | Phorest | Aesthetic Record | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 28.3% | 19% | 7% | 2.5% | 2.1% | 2.1% | 3.1% | 1.1% | 0.05% |
| Nov 2025 | 32.2% | 26.4% | 21.6% | 7.9% | 2.9% | 2.4% | 2.4% | 2.9% | 1.3% | 0.05% |
| Dec 2025 | 32.9% | 27% | 22.1% | 6.6% | 3% | 2.4% | 2% | 3% | 1.1% | 0.05% |
| Jan 2026 | 32.8% | 26.8% | 22% | 6.6% | 3.6% | 2.4% | 2.4% | 2.4% | 0.88% | 0.05% |
| Feb 2026 | 36.4% | 24.4% | 20% | 7.3% | 3.3% | 2.7% | 2.2% | 2.7% | 0.98% | 0.06% |
| Mar 2026 | 34.2% | 27.9% | 18.7% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.08% |
| Apr 2026 | 34.2% | 27.9% | 18.8% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.05% |
| May 2026 | 39.2% | 26.2% | 17.6% | 6.4% | 3.5% | 1.9% | 2.4% | 1.9% | 0.86% | 0.05% |
| Jun 2026 | 34.6% | 28.2% | 19% | 7% | 3.1% | 2.5% | 2.5% | 2.1% | 0.93% | 0.05% |
| Jul 2026 | 35.8% | 29.3% | 16% | 7.2% | 3.2% | 2.6% | 2.6% | 2.2% | 0.96% | 0.06% |
| Aug 2026 | 40.6% | 27.1% | 14.8% | 6.7% | 3% | 2.4% | 2.4% | 2% | 0.89% | 0.04% |
| Sep 2026 | 37.8% | 25.4% | 16.9% | 7.6% | 3.4% | 2.8% | 2.8% | 2.3% | 1% | 0.05% |
How has the Mindbody and Vagaro comparison changed over the last 12 months?
3 findings
- Vagaro was ahead of Mindbody in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mindbody’s share of searches among salon and clinic booking software worldwide moved from 19% to 16.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among salon and clinic booking software worldwide moved from 28.3% to 25.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for salon and clinic booking software worldwide in September 2026?
2 changes
In September 2026, Mindbody gained share of searches among salon and clinic booking software worldwide, from 14.8% to 16.9%.
In September 2026, Vagaro lost share of searches among salon and clinic booking software worldwide, from 27.1% to 25.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mindbody’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon and clinic booking software
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