Fresha vs Vagaro:Which is searched more?
In September 2026, Fresha had more branded searches than Vagaro among salon and clinic booking software worldwide. Fresha had about 246,000 branded searches, while Vagaro had 165,000. Fresha made up 37.8% of all salon and clinic booking software searches we track, and Vagaro accounted for 25.4%. These are worldwide searches for English-language branded terms.
Follow Fresha vs Vagaro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Fresha or Vagaro more popular in search?
Compare the salon and clinic booking software people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Vagaro | Mindbody | Cliniko | GlossGenius | Mangomint | Phorest | Aesthetic Record | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 28.3% | 19% | 7% | 2.5% | 2.1% | 2.1% | 3.1% | 1.1% | 0.05% |
| Nov 2025 | 32.2% | 26.4% | 21.6% | 7.9% | 2.9% | 2.4% | 2.4% | 2.9% | 1.3% | 0.05% |
| Dec 2025 | 32.9% | 27% | 22.1% | 6.6% | 3% | 2.4% | 2% | 3% | 1.1% | 0.05% |
| Jan 2026 | 32.8% | 26.8% | 22% | 6.6% | 3.6% | 2.4% | 2.4% | 2.4% | 0.88% | 0.05% |
| Feb 2026 | 36.4% | 24.4% | 20% | 7.3% | 3.3% | 2.7% | 2.2% | 2.7% | 0.98% | 0.06% |
| Mar 2026 | 34.2% | 27.9% | 18.7% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.08% |
| Apr 2026 | 34.2% | 27.9% | 18.8% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.05% |
| May 2026 | 39.2% | 26.2% | 17.6% | 6.4% | 3.5% | 1.9% | 2.4% | 1.9% | 0.86% | 0.05% |
| Jun 2026 | 34.6% | 28.2% | 19% | 7% | 3.1% | 2.5% | 2.5% | 2.1% | 0.93% | 0.05% |
| Jul 2026 | 35.8% | 29.3% | 16% | 7.2% | 3.2% | 2.6% | 2.6% | 2.2% | 0.96% | 0.06% |
| Aug 2026 | 40.6% | 27.1% | 14.8% | 6.7% | 3% | 2.4% | 2.4% | 2% | 0.89% | 0.04% |
| Sep 2026 | 37.8% | 25.4% | 16.9% | 7.6% | 3.4% | 2.8% | 2.8% | 2.3% | 1% | 0.05% |
How has the Fresha and Vagaro comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Vagaro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon and clinic booking software worldwide moved from 34.7% to 37.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among salon and clinic booking software worldwide moved from 28.3% to 25.4%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for salon and clinic booking software worldwide in September 2026?
2 changes
In September 2026, Fresha lost share of searches among salon and clinic booking software worldwide, from 40.6% to 37.8%.
In September 2026, Vagaro lost share of searches among salon and clinic booking software worldwide, from 27.1% to 25.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresha’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among salon and clinic booking software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.