Stihl vs Toro:Which is more popular?
In September 2026, Stihl had more branded searches than Toro among robot mower brands worldwide. Stihl had about 864,000 branded searches, while Toro had 122,000. Stihl made up 28.6% of all robot mower brand searches we track, and Toro accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about robot mower brands, neither Stihl nor Toro appeared in any of the five answers.
Who do people search for more?
Stihl, about 7 searches for every 1 for Toro
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top robot mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Stihl nor Toro showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Segway Navimow1st
Mammotion2nd
Husqvarna3rd
Sunseeker4th
Eufy5th
Worx Landroid6th
Ecovacs Goat7th- Stihl–
Gardena–
Toro–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about robot mower brands
5 answers
Asked ChatGPT
“Which robot mower brand should I buy?”
Asked ChatGPT
“What are the best robot mower brands?”
Asked ChatGPT
“What's the best robot mower brand for a medium lawn?”
Searched Google, AI Overview
“best robot mower”
Searched Google, AI Overview
“wireless robot mower”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Stihl or Toro more popular in search?
This chart shows how often people search Google for Stihl and Toro by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, Toro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | Eufy | Gardena | Mammotion | Toro | Segway Navimow | Worx Landroid | Ecovacs Goat | Robomow | MOVA LiDAX Ultra | Sunseeker | STIGA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 29.4% | 14.7% | 5.4% | 2.9% | 2.7% | 1.1% | 0.48% | 0.12% | 0.14% | <0.01% | 0.06% | 0.01% |
| Nov 2025 | 35.9% | 31.6% | 18.6% | 5.6% | 4.4% | 2% | 1.3% | 0.33% | 0.12% | 0.15% | <0.01% | 0.04% | 0.01% |
| Dec 2025 | 33.8% | 34.1% | 21.5% | 5.3% | 2.3% | 1.7% | 0.77% | 0.21% | 0.07% | 0.09% | <0.01% | 0.04% | 0.01% |
| Jan 2026 | 39.1% | 31.9% | 16.8% | 5% | 3.2% | 2.1% | 1.4% | 0.2% | 0.09% | 0.11% | 0.09% | 0.04% | 0.01% |
| Feb 2026 | 39.6% | 32.3% | 13.9% | 6.2% | 2.8% | 2.4% | 2.1% | 0.31% | 0.14% | 0.17% | 0.14% | 0.04% | 0.02% |
| Mar 2026 | 35.2% | 26.7% | 11.5% | 7.7% | 7.3% | 4.3% | 5.3% | 1% | 0.31% | 0.25% | 0.31% | 0.07% | 0.03% |
| Apr 2026 | 37.7% | 22.7% | 8% | 8% | 9.5% | 5.5% | 5.9% | 1.6% | 0.48% | 0.32% | 0.32% | 0.09% | 0.03% |
| May 2026 | 35.9% | 21% | 9.1% | 9.1% | 10.9% | 5.1% | 6.1% | 1.5% | 0.55% | 0.3% | 0.37% | 0.08% | 0.03% |
| Jun 2026 | 33.8% | 24.7% | 10.7% | 8.7% | 8.7% | 4.3% | 6.5% | 1.2% | 0.53% | 0.29% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 35.2% | 26.3% | 11.3% | 9.2% | 6.2% | 5.4% | 4.6% | 0.83% | 0.37% | 0.2% | 0.2% | 0.1% | 0.02% |
| Aug 2026 | 35.4% | 26.9% | 14.1% | 7.7% | 5.1% | 5.5% | 3.9% | 0.7% | 0.25% | 0.17% | 0.17% | 0.07% | 0.01% |
| Sep 2026 | 36.7% | 28.6% | 14.9% | 6.7% | 4.4% | 4.1% | 3.3% | 0.6% | 0.27% | 0.18% | 0.15% | 0.07% | 0.02% |
How has the Stihl and Toro comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Toro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among robot mower brands worldwide moved from 29.4% to 28.6%, and its estimated monthly branded searches moved from 897K to 864K.
- Across the 12 months ending September 2026, Toro’s share of searches among robot mower brands worldwide moved from 2.7% to 4.1%, and its estimated monthly branded searches moved from 83K to 122K.
How did search popularity change for robot mower brands worldwide in September 2026?
2 changes
In September 2026, Stihl gained share of searches among robot mower brands worldwide, from 26.9% to 28.6%.
In September 2026, Toro lost share of searches among robot mower brands worldwide, from 5.5% to 4.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Stihl’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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