Brandwave

Hyster vs Raymond:Which is more popular?

In September 2026, Raymond had more branded searches than Hyster among reach truck brands worldwide. Raymond had about 5,400 branded searches, while Hyster had 260. Raymond made up 18.9% of all reach truck brand searches we track, and Hyster accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about reach truck brands, Raymond appeared in all five answers and Hyster in two. Raymond was mentioned before Hyster in every answer.

Among reach truck brands worldwide in September 2026

Who do people search for more?

Raymond, about 21 searches for every 1 for Hyster

Raymond 5.4K searchesHyster 260 searches

Who does AI mention more?

Raymond, mentioned in every answer we collected

Raymond in 5 of 5Hyster in 2 of 5

Who does AI recommend more?

Raymond, named ahead of Hyster in every answer

Raymond first in 4Hyster never first

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Top reach truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raymond appeared in all five answers. Hyster was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Raymond was listed before Hyster in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crown1st
  2. Raymond2nd
  3. Jungheinrich3rd
  4. Hyster4th
  5. Clark5th
  6. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raymond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyster2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clark1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reach truck brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hyster or Raymond more popular in search?

This chart shows how often people search Google for Hyster and Raymond by name. Each line represents a brand's share of searches for all six reach truck brands we track, month by month, from English-language searches worldwide.

Hyster and Raymond among reach truck brands worldwide, by month

Share of searches by month for Raymond, Hyster. The figures are in the table below the chart.

View monthly share of searches table
MonthCrownClarkJungheinrichRaymondHysterDoosan
Oct 202542%23%15.3%18.7%0.91%0.11%
Nov 202543.7%19.5%15.9%19.5%1.2%0.14%
Dec 202545.5%20.3%16.5%16.5%0.98%0.15%
Jan 202644.8%24.5%13.3%16.3%0.97%0.12%
Feb 202641.9%22.9%15.2%18.7%1.1%0.14%
Mar 202645.5%20.3%16.6%16.6%0.8%0.15%
Apr 202645.6%20.3%16.6%16.6%0.65%0.09%
May 202643.9%19.6%15.9%19.6%0.94%0.11%
Jun 202647.3%17.3%17.3%17.3%0.83%0.13%
Jul 202642.3%18.9%18.9%18.9%0.91%0.14%
Aug 202642.3%18.9%18.9%18.9%0.91%0.14%
Sep 202642.3%18.9%18.9%18.9%0.91%0.07%

How has the Hyster and Raymond comparison changed over the last 12 months?

3 findings
  • Raymond was ahead of Hyster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hyster’s share of searches among reach truck brands worldwide held steady at 0.91%, and its estimated monthly branded searches moved from 320 to 260.
  • Across the 12 months ending September 2026, Raymond’s share of searches among reach truck brands worldwide moved from 18.7% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for reach truck brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Hyster worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  2. Estimated monthly branded searches for Raymond worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hyster’s and Raymond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hyster

1 branded search term

  • hyster 155

Raymond

1 branded search term

  • raymond forklift

How the Brand Demand Index is measured

Other head-to-heads among reach truck brands

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