Crown vs Raymond:Which is more popular?
In September 2026, Crown had more branded searches than Raymond among reach truck brands worldwide. Crown had about 12,100 branded searches, while Raymond had 5,400. Crown made up 42.3% of all reach truck brand searches we track, and Raymond accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about reach truck brands, Raymond appeared in all five answers and Crown in four. Crown was mentioned before Raymond in three out of four answers.
Who do people search for more?
Crown, about 2 searches for every 1 for Raymond
Who does AI mention more?
Raymond, mentioned in every answer we collected
Who does AI recommend more?
Crown, named ahead of Raymond in 3 of 4 answers
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Top reach truck brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Raymond appeared in all five answers. Crown was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crown was listed before Raymond in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Raymond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crown4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jungheinrich2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hyster2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clark1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reach truck brands
5 answers
Asked ChatGPT
“Which reach truck brand should I buy?”
Asked ChatGPT
“What are the best reach truck brands?”
Asked ChatGPT
“What's the best reach truck brand for a warehouse?”
Searched Google, AI Overview
“reach truck brands”
Searched Google, AI Overview
“warehouse reach truck”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crown or Raymond more popular in search?
This chart shows how often people search Google for Crown and Raymond by name. Each line represents a brand's share of searches for all six reach truck brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crown, Raymond. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crown | Clark | Jungheinrich | Raymond | Hyster | Doosan |
|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 23% | 15.3% | 18.7% | 0.91% | 0.11% |
| Nov 2025 | 43.7% | 19.5% | 15.9% | 19.5% | 1.2% | 0.14% |
| Dec 2025 | 45.5% | 20.3% | 16.5% | 16.5% | 0.98% | 0.15% |
| Jan 2026 | 44.8% | 24.5% | 13.3% | 16.3% | 0.97% | 0.12% |
| Feb 2026 | 41.9% | 22.9% | 15.2% | 18.7% | 1.1% | 0.14% |
| Mar 2026 | 45.5% | 20.3% | 16.6% | 16.6% | 0.8% | 0.15% |
| Apr 2026 | 45.6% | 20.3% | 16.6% | 16.6% | 0.65% | 0.09% |
| May 2026 | 43.9% | 19.6% | 15.9% | 19.6% | 0.94% | 0.11% |
| Jun 2026 | 47.3% | 17.3% | 17.3% | 17.3% | 0.83% | 0.13% |
| Jul 2026 | 42.3% | 18.9% | 18.9% | 18.9% | 0.91% | 0.14% |
| Aug 2026 | 42.3% | 18.9% | 18.9% | 18.9% | 0.91% | 0.14% |
| Sep 2026 | 42.3% | 18.9% | 18.9% | 18.9% | 0.91% | 0.07% |
How has the Crown and Raymond comparison changed over the last 12 months?
3 findings
- Crown was ahead of Raymond in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crown’s share of searches among reach truck brands worldwide moved from 42% to 42.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Raymond’s share of searches among reach truck brands worldwide moved from 18.7% to 18.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for reach truck brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crown’s and Raymond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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