CleverTap vs Iterable:Which is more popular?
In September 2026, Iterable had more branded searches than CleverTap among push notification services worldwide. Iterable had about 560 branded searches, while CleverTap had 100. Iterable made up 0.47% of all push notification service searches we track, and CleverTap accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about push notification services, neither CleverTap nor Iterable appeared in any of the five answers.
Who do people search for more?
Iterable, about 6 searches for every 1 for CleverTap
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top push notification services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither CleverTap nor Iterable showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneSignal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firebase Cloud Messaging5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PushEngage3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pusher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pushwoosh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about push notification services
5 answers
Asked ChatGPT
“Which push notification service should I use?”
Asked ChatGPT
“What are the best push notification services?”
Asked ChatGPT
“What's the best push notification service for an app team?”
Searched Google, AI Overview
“push notification service”
Searched Google, AI Overview
“push notification tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CleverTap or Iterable more popular in search?
This chart shows how often people search Google for CleverTap and Iterable by name. Each line represents a brand's share of searches for all 11 push notification services we track, month by month, from English-language searches worldwide.
Share of searches by month for Iterable, CleverTap. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneSignal | Pusher | Customer.io | Firebase Cloud Messaging | Braze | Pushwoosh | PushEngage | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 29.7% | 9% | 8.9% | 4.6% | 1.4% | 0.73% | 0.49% | 0.18% | 0.12% | 0.02% |
| Nov 2025 | 49.5% | 26.9% | 8.2% | 8% | 4.4% | 1.3% | 0.81% | 0.45% | 0.17% | 0.11% | 0.04% |
| Dec 2025 | 45.1% | 29.6% | 9% | 8.8% | 4.4% | 1.4% | 0.78% | 0.46% | 0.22% | 0.12% | 0.03% |
| Jan 2026 | 48.5% | 26.1% | 9.7% | 7.8% | 5% | 1.3% | 0.79% | 0.54% | 0.2% | 0.09% | 0.03% |
| Feb 2026 | 43.7% | 28.7% | 10.7% | 8.6% | 5.2% | 1.4% | 0.76% | 0.51% | 0.22% | 0.15% | 0.03% |
| Mar 2026 | 44.8% | 29.4% | 9% | 8.8% | 4.4% | 2.1% | 0.64% | 0.55% | 0.17% | 0.09% | 0.02% |
| Apr 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4% | 1.3% | 0.7% | 0.49% | 0.2% | 0.14% | 0.03% |
| May 2026 | 49.1% | 26.4% | 9.8% | 7.9% | 4.2% | 1.3% | 0.47% | 0.59% | 0.17% | 0.1% | 0.02% |
| Jun 2026 | 47.8% | 26.6% | 9.9% | 7.9% | 4.8% | 1.3% | 0.8% | 0.55% | 0.21% | 0.11% | 0.02% |
| Jul 2026 | 46.7% | 27.7% | 10.3% | 8.3% | 4.5% | 1.3% | 0.49% | 0.53% | 0.21% | 0.09% | 0.03% |
| Aug 2026 | 46.9% | 27.7% | 10.2% | 8.3% | 4.6% | 1.1% | 0.49% | 0.48% | 0.2% | 0.1% | 0.03% |
| Sep 2026 | 47.5% | 28% | 10.4% | 6.9% | 4.8% | 1.1% | 0.5% | 0.47% | 0.2% | 0.08% | 0.03% |
How has the CleverTap and Iterable comparison changed over the last 12 months?
3 findings
- Iterable was ahead of CleverTap in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CleverTap’s share of searches among push notification services worldwide moved from 0.12% to 0.08%, and its estimated monthly branded searches moved from 170 to 100.
- Across the 12 months ending September 2026, Iterable’s share of searches among push notification services worldwide moved from 0.49% to 0.47%, and its estimated monthly branded searches moved from 670 to 560.
How did search popularity change for push notification services worldwide in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using CleverTap’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among push notification services
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