Brandwave

Firebase Cloud Messaging vs Pusher:Which is more popular?

In September 2026, Pusher had more branded searches than Firebase Cloud Messaging among push notification services worldwide. Pusher had about 33,100 branded searches, while Firebase Cloud Messaging had 8,100. Pusher made up 28% of all push notification service searches we track, and Firebase Cloud Messaging accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about push notification services, Firebase Cloud Messaging appeared in all five answers and Pusher in none.

Among push notification services worldwide in September 2026

Who do people search for more?

Pusher, about 4 searches for every 1 for Firebase Cloud Messaging

Pusher 33.1K searchesFirebase Cloud Messaging 8.1K searches

Who does AI mention more?

Firebase Cloud Messaging, mentioned in every answer we collected

Firebase Cloud Messaging in 5 of 5Pusher in 0 of 5

Who does AI recommend more?

Firebase Cloud Messaging, the only one of the two named

Firebase Cloud Messaging first in 5Pusher never named

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Top push notification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firebase Cloud Messaging appeared in all five answers. Pusher did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneSignal1st
  2. Firebase Cloud Messaging2nd
  3. PushEngage3rd
  4. Customer.io4th
  5. Braze5th
  6. Airship6th
  7. Pusher–
  8. Pushwoosh–
  9. Iterable–
  10. CleverTap–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneSignal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firebase Cloud Messaging5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PushEngage3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pusher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pushwoosh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about push notification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firebase Cloud Messaging or Pusher more popular in search?

This chart shows how often people search Google for Firebase Cloud Messaging and Pusher by name. Each line represents a brand's share of searches for all 11 push notification services we track, month by month, from English-language searches worldwide.

Firebase Cloud Messaging and Pusher among push notification services worldwide, by month

Share of searches by month for Pusher, Firebase Cloud Messaging. The figures are in the table below the chart.

View monthly share of searches table
MonthOneSignalPusherCustomer.ioFirebase Cloud MessagingBrazePushwooshPushEngageIterableAirshipCleverTapMoEngage
Oct 202544.9%29.7%9%8.9%4.6%1.4%0.73%0.49%0.18%0.12%0.02%
Nov 202549.5%26.9%8.2%8%4.4%1.3%0.81%0.45%0.17%0.11%0.04%
Dec 202545.1%29.6%9%8.8%4.4%1.4%0.78%0.46%0.22%0.12%0.03%
Jan 202648.5%26.1%9.7%7.8%5%1.3%0.79%0.54%0.2%0.09%0.03%
Feb 202643.7%28.7%10.7%8.6%5.2%1.4%0.76%0.51%0.22%0.15%0.03%
Mar 202644.8%29.4%9%8.8%4.4%2.1%0.64%0.55%0.17%0.09%0.02%
Apr 202649.1%26.4%9.8%7.9%4%1.3%0.7%0.49%0.2%0.14%0.03%
May 202649.1%26.4%9.8%7.9%4.2%1.3%0.47%0.59%0.17%0.1%0.02%
Jun 202647.8%26.6%9.9%7.9%4.8%1.3%0.8%0.55%0.21%0.11%0.02%
Jul 202646.7%27.7%10.3%8.3%4.5%1.3%0.49%0.53%0.21%0.09%0.03%
Aug 202646.9%27.7%10.2%8.3%4.6%1.1%0.49%0.48%0.2%0.1%0.03%
Sep 202647.5%28%10.4%6.9%4.8%1.1%0.5%0.47%0.2%0.08%0.03%

How has the Firebase Cloud Messaging and Pusher comparison changed over the last 12 months?

3 findings

How did search popularity change for push notification services worldwide in September 2026?

2 changes

  1. In September 2026, Firebase Cloud Messaging lost share of searches among push notification services worldwide, from 8.3% to 6.9%.

  2. Pusher’s share of searches among push notification services worldwide has gained ground for 3 months in a row, from 26.6% to 28% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Firebase Cloud Messaging’s and Pusher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firebase Cloud Messaging

1 branded search term

  • firebase cloud messaging

Pusher

3 branded search terms

  • pusher notification
  • pusher push
  • pusher push notification

How the Brand Demand Index is measured

Other head-to-heads among push notification services

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