Brandwave

Firebase Cloud Messaging vs OneSignal:Which is more popular?

In September 2026, OneSignal had more branded searches than Firebase Cloud Messaging among push notification services worldwide. OneSignal had about 56,200 branded searches, while Firebase Cloud Messaging had 8,100. OneSignal made up 47.5% of all push notification service searches we track, and Firebase Cloud Messaging accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about push notification services, both Firebase Cloud Messaging and OneSignal appeared in all five answers. OneSignal was mentioned before Firebase Cloud Messaging in three out of five answers.

Among push notification services worldwide in September 2026

Who do people search for more?

OneSignal, about 7 searches for every 1 for Firebase Cloud Messaging

OneSignal 56.2K searchesFirebase Cloud Messaging 8.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Firebase Cloud Messaging in 5 of 5OneSignal in 5 of 5

Who does AI recommend more?

OneSignal, named ahead of Firebase Cloud Messaging in 3 of 5 answers

OneSignal first in 3Firebase Cloud Messaging first in 2

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Top push notification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Firebase Cloud Messaging and OneSignal showed up in all five answers. OneSignal was listed before Firebase Cloud Messaging in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneSignal1st
  2. Firebase Cloud Messaging2nd
  3. PushEngage3rd
  4. Customer.io4th
  5. Braze5th
  6. Airship6th
  7. Pusher–
  8. Pushwoosh–
  9. Iterable–
  10. CleverTap–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneSignal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firebase Cloud Messaging5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PushEngage3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pusher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pushwoosh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about push notification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Firebase Cloud Messaging or OneSignal more popular in search?

This chart shows how often people search Google for Firebase Cloud Messaging and OneSignal by name. Each line represents a brand's share of searches for all 11 push notification services we track, month by month, from English-language searches worldwide.

Firebase Cloud Messaging and OneSignal among push notification services worldwide, by month

Share of searches by month for OneSignal, Firebase Cloud Messaging. The figures are in the table below the chart.

View monthly share of searches table
MonthOneSignalPusherCustomer.ioFirebase Cloud MessagingBrazePushwooshPushEngageIterableAirshipCleverTapMoEngage
Oct 202544.9%29.7%9%8.9%4.6%1.4%0.73%0.49%0.18%0.12%0.02%
Nov 202549.5%26.9%8.2%8%4.4%1.3%0.81%0.45%0.17%0.11%0.04%
Dec 202545.1%29.6%9%8.8%4.4%1.4%0.78%0.46%0.22%0.12%0.03%
Jan 202648.5%26.1%9.7%7.8%5%1.3%0.79%0.54%0.2%0.09%0.03%
Feb 202643.7%28.7%10.7%8.6%5.2%1.4%0.76%0.51%0.22%0.15%0.03%
Mar 202644.8%29.4%9%8.8%4.4%2.1%0.64%0.55%0.17%0.09%0.02%
Apr 202649.1%26.4%9.8%7.9%4%1.3%0.7%0.49%0.2%0.14%0.03%
May 202649.1%26.4%9.8%7.9%4.2%1.3%0.47%0.59%0.17%0.1%0.02%
Jun 202647.8%26.6%9.9%7.9%4.8%1.3%0.8%0.55%0.21%0.11%0.02%
Jul 202646.7%27.7%10.3%8.3%4.5%1.3%0.49%0.53%0.21%0.09%0.03%
Aug 202646.9%27.7%10.2%8.3%4.6%1.1%0.49%0.48%0.2%0.1%0.03%
Sep 202647.5%28%10.4%6.9%4.8%1.1%0.5%0.47%0.2%0.08%0.03%

How has the Firebase Cloud Messaging and OneSignal comparison changed over the last 12 months?

3 findings

How did search popularity change for push notification services worldwide in September 2026?

2 changes

  1. In September 2026, OneSignal gained share of searches among push notification services worldwide, from 46.9% to 47.5%.

  2. In September 2026, Firebase Cloud Messaging lost share of searches among push notification services worldwide, from 8.3% to 6.9%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Firebase Cloud Messaging’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firebase Cloud Messaging

1 branded search term

  • firebase cloud messaging

OneSignal

9 branded search terms

  • app onesignal
  • one signal
  • one signal notifications
  • OneSignal
  • onesignal app
  • onesignal mobile push
  • onesignal push
  • onesignal push notification
  • onesignal web

How the Brand Demand Index is measured

Other head-to-heads among push notification services

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